illustrate inc

Cloud-based point-of-sale software for life insurance and annuity carriers

Distribution & Sales Established Acquired

Overview

Illustrate Inc is a point-of-sale software provider for life insurance and annuity carriers in North America. The company builds modular, cloud-based solutions that support the full sales cycle -- from quoting and illustrations through to eApplications and underwriting workflows. Founded in 1989, the company is 100% Canadian owned and operated, with offices in Toronto, Ontario and Overland Park, Kansas.

The company delivers its solutions through the OPUS platform, a low-code, modular system that integrates with existing legacy policy administration environments or deploys as a complete end-to-end implementation. The platform covers illustrations and quoting, eApps and forms, underwriting workflow tools, financial sales tools, and a user portal. Integrations with Microsoft Azure, Amazon Web Services, and third-party identity and e-signature services (OneSpan, DocuSign) support enterprise deployments.

In September 2023, Illustrate Inc was acquired by Thinktum Inc of Waterloo, Ontario, combining low-code and no-code capabilities for insurance carriers and insurtechs. The company counts Co-operators, Empire Life, Foresters Financial, and American Fidelity International among its customers.

Products & Services

OPUS Platform

A modular, low-code platform covering the end-to-end life insurance and annuity sales and underwriting process. Carriers can deploy individual modules or the full suite, with integration to existing legacy systems.

Key Features

Illustrations and quoting engine with support for complex calculations, solves, and product-specific reports
eApplications and forms with "In Good Order" validations and guided user experience
Underwriting workflow tools designed for efficiency across carrier teams
Financial tools for simplifying sales journeys and advisor workflows
Centralized user portal with access management and reporting
Cloud infrastructure on Microsoft Azure and Amazon Web Services

Target Users: Life insurance and annuity carriers in the US and Canada

OPUS Mobile

Mobile point-of-sale solution for life insurance advisors and agents.

Target Users: Field agents and advisors

OPUS Connect

Integration middleware for connecting the OPUS platform to legacy policy administration and third-party systems.

Target Users: IT and operations teams at life insurance carriers

At a Glance

Founded: 1989
Headquarters: Toronto, Ontario, Canada
Employees: 11-50
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Point-of-Sale Software Illustrations & Quoting eApplications Underwriting Tools
Insurance Verticals: Life & Annuity
Target Customers: Carriers