IdentifAI.net

AI-powered deepfake and synthetic media detection platform for enterprise fraud prevention

Claims Technology Growth Series A

Overview

IdentifAI is an AI detection and deepfake identification platform serving enterprise organizations in insurance, financial services, government, and media sectors. The company addresses the surge in synthetic voice and video fraud, particularly in insurance claims processing where deepfake voice and identity spoofing attacks increased 475% in 2024. IdentifAI's platform detects whether digital content—images, videos, audio, and documents—has been created or manipulated by generative AI, leveraging proprietary machine learning models trained to identify AI-generation artifacts and style signatures.

Founded in 2024 and headquartered in Italy, IdentifAI has grown to 23 employees and secured EUR 7.2M in Series A and Seed funding. The company serves enterprise customers including Experian, KPMG, and WaveClaims, and announced a strategic partnership with AmTrust Assicurazioni in March 2026 to integrate deepfake detection into AmTrust's cyber insurance offering. IdentifAI's focus on authentication and fraud prevention addresses a critical vulnerability in digital claims processing—distinguishing genuine claimants from synthetic imposters.

Products & Services

IdentifAI API

A REST-based SaaS detection service for enterprise integration. Organizations embed the API into claims platforms, identity verification systems, or content moderation workflows to detect AI-generated and manipulated media. The API processes millions of items daily with customizable, regularly-updated detection models covering images, video, audio, and documents.

Key Features

Real-time detection of AI-generated and manipulated content
Support for multiple media types (images, video, audio, documents)
Customizable detection models with regular updates
Batch processing capability
REST API integration

Target Users: Fraud investigators, claims processors, compliance teams, identity verification providers

IdentifAI Web

A browser-based platform enabling organizations to manually upload and verify content authenticity. Users can verify media directly through a web portal or via WhatsApp integration for accessibility.

Key Features

Drag-and-drop file upload interface
WhatsApp integration for remote verification
Instant detection results with confidence scores
Document certification capability
Multi-language support

Target Users: Claims handlers, insurance policyholders, government agencies, media organizations

IdentifAI Agent

A deepfake protection solution for virtual meeting environments, safeguarding organizations from synthetic voice and video impersonation during real-time communications and conference participation.