Huize Insurance
Technology-driven online insurance marketplace connecting carriers, partners, and consumers across Asia
Overview
Huize Holding Limited (NASDAQ: HUIZ) operates a technology-driven online insurance distribution platform serving consumers, distribution partners, and insurance carriers across mainland China, Hong Kong, Vietnam, and Singapore. The platform functions as a three-sided marketplace, enabling consumers to compare and purchase life, health, accident, property & casualty, and travel insurance products from over 100 partnered carriers.
The platform is built on proprietary AI systems -- the Beidou Data Engine and Cube Algorithm Engine -- which power personalized product recommendations, risk scoring, and intelligent underwriting. In February 2025, Huize integrated the DeepSeek R1 model into its consumer-facing services, becoming the first insurance platform to do so, achieving 300% greater recommendation efficiency and 91% accuracy in product matching. The platform operates under licensed brokerage authority (CBIRC License #260957000000800) and through its international brand Poni Insurtech, which holds a Financial Adviser and Exempt Insurance Broker license from the Monetary Authority of Singapore.
As of March 2025, Huize had served 11.0 million cumulative insurance clients. Full-year 2024 gross written premiums reached RMB 6,158.6M, with first-year premiums hitting a record RMB 3,421.0M (up 30.5% year-over-year). International revenue, driven by Vietnam operations through its Global Care acquisition and the Singapore expansion, accounted for approximately 48% of total group revenue by 2025. The company went public on NASDAQ in February 2020, raising approximately USD 55M.
Products & Services
Digital Insurance Marketplace
An online platform where consumers can compare, select, and purchase insurance products from over 100 carrier partners. AI-powered product matching delivers personalized recommendations, with zero-deductible and guaranteed-renewal features highlighted across health and life product lines.
Key Features
- AI-powered product comparison and personalized recommendations
- Instant application and digital policy issuance
- 24/7 customer service with hotline support
Target Users: Individual consumers and mass-affluent buyers in China and Southeast Asia
Critical Illness Insurance (Darwin Critical Care)
A portfolio of 14 customized critical illness products developed in partnership with PICC Life Insurance and Ruihua Health Assurance, targeting young mass-affluent consumers seeking comprehensive coverage.
Key Features
- 14 customized product variants
- Carrier partnerships with PICC Life and Ruihua Health Assurance
- High-value coverage for serious illness diagnoses
Target Users: Mass-affluent individuals in mainland China
Health Insurance
Tiered health insurance offerings covering basic medical, supplemental, high-end medical, and demographic-specific options (adult, child, elderly). Emphasis on zero deductibles and guaranteed renewability.
Key Features
- Multiple coverage tiers for varying budgets and needs
- Zero deductible and guaranteed renewal options
- Age-specific plan configurations
Target Users: Individual consumers across age groups
Life Insurance
Term life, permanent life, and annuity products with wealth accumulation features, serving long-term financial protection and savings objectives.
Key Features
- Term, permanent, and annuity product types
- Integrated wealth accumulation components
- Digital application and policy management
Target Users: Individuals seeking long-term protection and savings
Travel Insurance
Domestic and international trip coverage available through the platform, targeting consumers planning short-term travel.
Key Features
- Domestic and international trip coverage
- Integrated with core marketplace experience
- Rapid policy issuance
Target Users: Individual travelers
Claims Support (Xiaoma Claims)
Post-sale claims assistance and settlement support integrated into the platform ecosystem, supporting policyholders through the claims process.
Key Features
- Guided claims submission
- Settlement support services
- Integration with carrier claim systems
Target Users: Existing policyholders across product lines
Policy Management Suite
Digital tools for policy storage, retrieval, modification, and renewal, enabling policyholders to manage their coverage through the platform.
Key Features
- Digital policy storage and retrieval
- Modification and renewal workflows
- Integrated with the consumer app
Target Users: Existing Huize insurance clients
At a Glance
- Founded
- 2006
- Headquarters
- Shenzhen, China
- Employees
- 501-1000
- Funding
- Public
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital Insurance Marketplace AI-Powered Recommendations Embedded Insurance
- Insurance Verticals
- Life & Annuity Health P&C Personal Specialty/E&S
- Target Customers
- Consumers, Carriers, Brokers
Customers
- PICC Life Insurance (carrier partner, critical illness product co-development)
- CPIC P&C (carrier partner, student accident insurance co-development)
- Ruihua Health Assurance (carrier partner, critical illness products)
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Last updated: 2026-06-07