HelloSafe

Insurance and financial product comparison platform for Canadian consumers

Distribution & Sales Growth Seed

Overview

HelloSafe is a financial product comparison platform for consumers, enabling side-by-side comparison of insurance products across auto, home, health, life, travel, pet, disability, critical illness, and mortgage categories. The platform operates across Canada and is part of an international network active in over 35 countries across five continents.

The platform runs on proprietary real-time calculation and matching technology that allows users to compare coverage, pricing, and discounts from multiple providers without submitting personal data. Results are returned in approximately 30 seconds. HelloSafe generates revenue through referrals to 200+ integrated financial product providers and does not charge consumers for access.

Founded in 2020 and based in Montreal, the company raised a Seed round of USD 3.07M-4.2M in September 2022 from OneRagtime and Kima Ventures, with participation from Blue Venture Fund. The platform has a 4.8/5 rating from over 637 user reviews and has been cited in outlets including The Globe and Mail, Toronto Star, CBC, and the Financial Post.

Products & Services

Insurance Comparison

Side-by-side comparison tool covering auto, home, travel, health, life, pet, disability, critical illness, boat, and mortgage insurance. Users enter coverage requirements and receive ranked results from partner insurers.

Key Features

Anonymous comparison (no personal data collected)
Real-time pricing from 200+ provider integrations
Coverage and discount breakdowns across multiple carriers

Target Users: Canadian consumers shopping for personal insurance products

Credit and Loan Comparison

Comparison tool for personal loans, auto loans, motorcycle loans, mortgages, student loans, commercial loans, debt consolidation, and bad credit options.

Key Features

Rate and term comparisons across lenders
Coverage of secured and unsecured loan categories
Access to specialist providers for non-standard credit

Target Users: Canadian consumers seeking financing products

Savings and Investment Comparison

Broker and investment platform comparisons including GICs, TFSAs, RRSPs, stock market access, forex, and cryptocurrency platforms.

Key Features

Structured comparison of registered and non-registered savings accounts
Access to broker and self-directed investing platforms
Includes alternative asset categories (crypto, NFTs, real estate)

Target Users: Canadian consumers managing savings and investments

Financial Tools and Calculators

A suite of calculators for loans, salary estimation, benefit allocations, and invoice generation, complemented by editorial guides on insurance and financial products.

Key Features

Loan and mortgage repayment calculators
Salary and allocation estimators
Insurance guides and educational resources

Target Users: Canadian consumers and editorial/media partners

At a Glance

Founded: 2020
Headquarters: Montreal, Quebec, Canada
Employees: 11-50
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance comparison financial product marketplace consumer aggregator
Insurance Verticals: P&C Personal Health Life & Annuity Specialty/E&S
Target Customers: Consumers