Healthy Virtuoso

Rewarded to be healthy

Customer Engagement Growth Seed

Overview

Healthy Virtuoso is a customer engagement platform for the health and group benefits sector, providing B2B2C digital wellness solutions to insurers, financial services firms, and corporate employers. The company operates from Milan, Italy, and was founded in 2017.

The platform combines a mobile application with a gamification engine, enabling enterprise clients to deploy structured employee wellness programs. Activities such as walking, sports, meditation, and sleep tracking are recorded through integrations with Apple Health and Google Fit; users accumulate credits redeemable for rewards. Corporate clients access a dedicated dashboard with team challenges, engagement metrics, and loyalty reporting tools.

With over 110,000 registered users and more than 50 enterprise partners, the company has built a base in the Italian and broader European market. Notable clients include Intesa Sanpaolo, Mediobanca, Net Insurance, American Express, and Prysmian. Healthy Virtuoso reports that 74% of employees in its programs show increased loyalty scores and that 80% of users report improved lifestyle outcomes after participation.

Products & Services

Virtuoso Mobile App

A free consumer-facing mobile application for iOS and Android that tracks and rewards healthy behaviours through gamification mechanics. Users log daily activities and earn credits toward a rewards catalog.

Key Features

Activity tracking via Apple Health and Google Fit integration
Personal and group challenge modes with leaderboards
Badge and achievement system
Rewards redemption for credits earned through healthy activity
Privacy-first design with no GPS tracking

Target Users: Employees enrolled in corporate wellness programs and individual wellness users

Corporate Wellness Platform

A B2B dashboard and program management layer for enterprise clients. Clients configure team competitions, assign group challenges, monitor engagement metrics, and track employee loyalty indicators.