Healin

Personalized health protection powered by AI

Customer Engagement Startup Bootstrapped

Overview

Healin is a health protection platform for insurers, brokers, employers, and individuals, built on AI-driven personalization and flexible coverage design. The company is headquartered in Lisbon, Portugal, and was founded in 2023 by two physicians, Diogo Figueiredo Coluna and Goncalo Figueiredo Coluna, who set out to reimagine health insurance through a consumer-centric infrastructure combining inpatient coverage with self-directed outpatient spending accounts.

The platform delivers a B2B2C model: insurers and brokers use Healin tools to offer personalized health protection products to their customers, while employers can configure employee benefits programs through the same infrastructure. On the consumer side, the platform analyzes individual health histories to recommend tailored coverage and gives users control over routine healthcare spending via a flexible outpatient health account alongside broader hospitalization coverage.

Healin operates in the pre-seed stage, bootstrapped by the co-founders with an initial EUR 25,000 investment. The company is registered as a healthcare provider with Portugal's Health Regulatory Authority (ERS, registration 44057) and is incubated at Startup Lisboa. It is also a member of The Fintech House, a European fintech hub.

Products & Services

Personal Health Protection Platform

A combined inpatient and outpatient health solution that provides comprehensive hospitalization coverage alongside flexible personal health fund accounts. The platform uses AI to analyze each user's health history and recommend suitable coverage options.

Key Features

AI-driven health history analysis and coverage recommendations
Inpatient and hospitalization coverage for major unexpected health events
Flexible outpatient health fund for routine healthcare spending
Adaptive, long-term protection with reduced administrative overhead

Target Users: Individual consumers and employees seeking personalized health management

B2B2C Health Distribution Tools

A white-label or partner-integrated platform enabling insurers and brokers to deliver personalized health protection products through their own distribution channels.

Key Features

Customizable health bundle configuration for insurer and broker partners
Streamlined enrollment and administration processes
Partner-branded health product offerings
SME employer benefits setup and management

Target Users: Insurance carriers, brokers, SMEs building employee benefits programs

At a Glance

Founded: 2023
Headquarters: Lisbon, Portugal
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Health benefits administration personalized coverage health spending accounts
Insurance Verticals: Health
Target Customers: Carriers, Brokers, Employers, Consumers

Customers

Individual consumers seeking personalized health coverage and outpatient spending management
Small and medium-sized enterprises administering employee health benefits
Insurance carriers expanding product lines with personalized health solutions
Brokers simplifying health benefits administration for clients
Startup Lisboa (incubator)
UACS (healthcare protocols partnership)