Habit Factory

AI-powered insurance management platform for consumers and financial professionals

Customer Engagement Growth Series C+

Overview

Habit Factory is a consumer-facing insurance management and financial data platform for individual policyholders and insurance agents, focused on the South Korean market with expansion into North America. The company builds AI-driven tools that help users analyze, compare, and optimize their insurance coverage alongside other household financial products.

The company offers two primary platforms: SignalPlanner, a mobile app for consumers that provides policy analysis and management, and SignalFlow, a B2B platform for insurance agents that covers the full sales workflow from consultation to contract. Both products use proprietary data analytics to surface actionable insights. Habit Factory also holds a South Korean MyData license, enabling it to aggregate personal financial data from banks, insurers, and credit institutions under Korea's open finance regulatory framework.

Habit Factory has raised approximately USD 130M across four funding rounds, with backers including KB Financial Group, Shinhan Financial Group, Z Venture Capital, and Smilegate Investment. The company reported operating profit breakeven in Q1 2025 and revenue exceeding KRW 150 billion (approximately USD 100M) in 2023. The SignalFlow B2B platform serves 500+ agencies, and the company established US mortgage lending operations in 2022.

Products & Services

SignalPlanner

Mobile application for individual consumers that provides insurance policy analysis, management, and optimization recommendations. The app aggregates a user's existing policies, benchmarks coverage against comparable profiles, and surfaces gaps or savings opportunities.

Key Features

Policy inventory and management across multiple insurers
AI-driven coverage analysis and optimization recommendations
Household bill and financial product insights
Auto insurance and loan comparison tools

Target Users: Individual consumers managing personal insurance portfolios

SignalFlow

B2B platform for insurance agents and sales professionals that streamlines the customer consultation and sales process from initial intake through contract execution.

Key Features

Customer consultation workflow management
Policy recommendation and illustration tools
Contract and document management
Sales performance tracking

Target Users: Insurance agents and agencies

SignalFinancialLab

In-house licensed insurance brokerage subsidiary that provides direct consumer consultation and insurance product recommendations alongside the digital platform offerings.

Key Features

Licensed insurance advisory services
Direct policy placement for consumers
Integration with SignalPlanner data

Target Users: Consumers seeking human-assisted guidance

At a Glance

Founded: 2016
Headquarters: Seoul, South Korea
Employees: 51-200
Funding: Series C+

Category & Focus

Category: Customer Engagement
Subcategories: Insurance management app financial data aggregation insurance comparison
Insurance Verticals: Life & Annuity P&C Personal Health
Target Customers: Consumers, Agents/Agencies