Fuse
Insurance technology platform connecting carriers with diverse distribution channels across Southeast Asia
Overview
Fuse is an embedded insurance platform that connects insurance products from 30+ carriers with diverse distribution channels in Southeast Asia. Founded in 2017 and headquartered in West Jakarta, Fuse addresses the trust gap in insurance uptake by leveraging mobile-first technology and innovative distribution models. The company operates across Indonesia, Vietnam, Thailand, and Malaysia with over 400 employees across 24 branch offices, generating over 2.5 million insurance policies monthly and achieving 150 million+ cumulative policies with gross written premium exceeding USD 200 million.
The platform offers three primary distribution channels: Fuse Pro (B2A marketplace for independent agents and brokers), B2C direct-to-consumer sales, and B2B2C embedded insurance solutions for e-commerce and fintech partners. The product portfolio covers 300+ insurance products spanning vehicle, property, travel, health, term life, critical illness, and digital insurance. Fuse's multi-carrier approach and mobile-first architecture enable rapid policy issuance and management across Indonesia's diverse distribution landscape, complemented by integration with major e-commerce platforms like Tokopedia and mobility services like Grab.
The company achieved CNBC Indonesia's Best Insurtech award in 2023 and has secured Series B and Series B+ funding totaling USD 70M+ from investors including GGV Capital, East Ventures, eWTP Capital, and other global fintech funds, positioning it as a key player in Southeast Asia's emerging insurtech ecosystem.
Products & Services
Fuse Pro Mobile App
The primary product for the B2A (Business-To-Agents/Brokers) distribution model. Fuse Pro enables independent insurance agents, brokers, and marketers to access and sell insurance products from multiple carriers through an intuitive mobile-ready interface. Agents can expand customer options, manage policies, and earn commissions efficiently on a single platform.
Key Features
- Multi-carrier product catalog with 300+ insurance options
- Policy issuance and management for agents
- Real-time commission tracking and payouts
- Mobile-first design optimized for agent workflow
Target Users: Independent insurance agents, brokers, and marketers
B2C Direct Sales Platform
Web and mobile platforms enabling end consumers to purchase insurance products directly. The platform emphasizes transparency, ease of use, and rapid quote-to-bind functionality.
Key Features
- Direct-to-consumer sales of vehicle, property, travel, health, term life, and critical illness insurance
- Digital underwriting and instant policy issuance
- Policy management and claims support via web and mobile
- Simplified claims processing interface
Target Users: Individual consumers seeking insurance products
B2B2C Embedded Insurance Solutions
Fuse provides embedded insurance products integrated into e-commerce and fintech platforms. These solutions enable partners to offer relevant insurance coverage within customer journeys.
Key Features
- Gadget protection and coverage products
- Cargo liability insurance for e-commerce logistics
- Credit default insurance for lending partners
- Employee benefits packages for corporate customers
- API-driven integration with e-commerce and fintech systems
Target Users: E-commerce platforms, fintech companies, corporate employers
At a Glance
- Founded
- 2017
- Headquarters
- West Jakarta, Indonesia
- Employees
- 401-500
- Funding
- Series B+ funded (USD 70M+)
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance B2A Platform Digital Marketplace
- Insurance Verticals
- P&C Personal Health Life & Annuity Specialty
- Target Customers
- Carriers, Agents/Agencies, Consumers, E-commerce Platforms
Customers
- Tokopedia (Indonesia's largest e-commerce platform — exclusive general insurance provider since 2021)
- Grab (Mobility and logistics platform)
- 30+ Insurance Carriers (General and life insurance companies)
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Last updated: 2026-06-13