Fruga
Retention and engagement infrastructure for insurance customers through cashback rewards integration
Overview
Fruga is a customer engagement platform for P&C insurers focused on retention through financial incentives. The company operates at the intersection of insurance and fintech, providing B2B2C infrastructure that enables insurers to offer policyholders cashback rewards on everyday spending, redeemable against insurance renewal costs.
The platform integrates with insurance providers' existing systems and partners with major UK retailers to deliver cashback (3-20%) on qualifying purchases. Built on open banking standards (PSD2 and UK Open Banking), Fruga securely connects to customer bank accounts for passive spending monitoring and automatic cashback attribution. The approach creates a financial switching cost that improves retention while addressing customer affordability concerns without affecting underwriting economics.
Fruga has expanded into the landlord insurance segment through a 2025 partnership with August, a rental management application. The platform serves multiple insurance categories including personal, property, and commercial insurance.
Products & Services
Insurance Retention Platform
Core platform enabling insurers to offer cashback incentive programs to policyholders. Integrates directly with carrier systems to manage enrollment, spending tracking, credit attribution, and policy renewal integration.
Key Features
- Open banking integration for bank account connectivity
- Automated cashback attribution based on qualifying purchases
- Retail partner network management (3-20% cashback rates)
- Policy renewal integration with accumulated credit display
- Multi-product support (personal, property, landlord insurance)
Target Users: Insurance carriers managing customer retention
Open Banking Integration Layer
Secure, PSD2-compliant API infrastructure connecting to customer banking infrastructure and retail payment networks. Handles data encryption, access control, and continuous compliance monitoring.
Key Features
- PSD2/UK Open Banking standard compliance
- Encrypted data transit and at-rest storage
- Segregated customer data environments
- Continuous security monitoring
Target Users: Technical implementation teams at insurance carriers
At a Glance
- Founded
- 2024
- Headquarters
- Manchester, UK
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Retention Infrastructure Financial Incentives
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Carriers
Customers
- August (rental management platform partnership for landlord insurance)
- Multiple UK insurance carriers
- Five-star Defaqto-rated insurance providers
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Last updated: 2026-06-17