Overview
FitSales is a customer engagement SaaS platform for insurance companies and SMBs that need to centralize digital communications and automate customer interactions. The platform unifies messaging channels -- WhatsApp, Facebook Messenger, Instagram, Telegram, and web chatbots -- into a single shared inbox, enabling multiple team members to handle customer conversations concurrently from a browser-based interface.
The platform combines shared-inbox CRM functionality with AI chatbot automation, mass messaging campaigns, and lead management tools. It delivers these capabilities via a SaaS model with WhatsApp Business API integration and optional ChatGPT-powered natural language responses. Pricing is tiered by chatbot count and contact volume, with a 14-day free trial.
FitSales is a bootstrapped startup based in Buenos Aires and is a member of the Camara Insurtech Argentina, where it is classified as a process facilitator (Facilitadores de procesos). The platform serves insurance companies alongside clients in healthcare, retail, education, and security.
Products & Services
FitSales CRM
A shared-inbox CRM that integrates WhatsApp Business API with AI chatbots and additional digital messaging channels. Teams manage incoming and outgoing conversations from a single web dashboard, with support for concurrent multi-agent handling.
Key Features
- Multi-agent shared inbox: multiple users attend WhatsApp conversations simultaneously without sharing a mobile device
- AI chatbot automation with ChatGPT integration for personalized, instant responses
- Unified channel inbox spanning WhatsApp, Instagram, Facebook, Telegram, and web chat
- CRM with contact management, ticketing, task scheduling, and lead funnel tracking
- Mass messaging: sequential WhatsApp broadcast campaigns to contact lists
- Facebook Lead Ads integration for lead capture
Target Users: Insurance agencies, health companies, retail SMBs, and any team handling high volumes of customer messaging
Chatbot Module
A standalone service for automating customer support and sales interactions via WhatsApp, supporting both AI natural-language flows and rule-based decision trees.
Key Features
- WhatsApp chatbot with natural language AI processing
- 24/7 automated responses for policyholder inquiries and sales prospects
- Configurable rule-based flows for FAQ handling and lead qualification
Target Users: Insurance companies seeking automated first-response coverage for policyholders and prospects
At a Glance
- Founded
- 2009
- Headquarters
- Buenos Aires, Argentina
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Chatbots Omnichannel Messaging CRM Lead Management
- Insurance Verticals
- P&C Personal P&C Commercial Health
- Target Customers
- Agents/Agencies, Carriers, Brokers
Customers
- Insurance and health sector clients (referenced via Camara Insurtech Argentina and blog content; no specific names publicly disclosed)
- SMBs in retail, education, and security sectors
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Last updated: 2026-06-25