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Finology

Embedded insurance and lending APIs for financial institutions and digital platforms across Southeast Asia

Distribution & Sales Startup Pre-Series A
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Overview

Finology is an embedded finance solutions provider for insurance distribution and digital lending, serving financial institutions, insurers, and consumer-facing platforms across Southeast Asia. The company operates from Kuala Lumpur, Malaysia, and focuses on enabling organizations to distribute financial products through API-driven integrations without building backend infrastructure.

The company offers two core platform lines: Coverplus for insurance distribution and Loanplus for digital lending. Coverplus spans white-label insurer SaaS, motor insurance aggregation, and a direct API integration layer connecting to multiple carriers and takaful providers in Malaysia. Loanplus delivers end-to-end loan approval experiences through API connections for banks and fintechs. Finology also operates Loanstreet, a direct-to-consumer financial product marketplace.

Finology raised a Pre-Series A round in 2023 led by Silverlake Group with participation from the Malaysian Technology Development Corporation (MTDC) and The Hive Southeast Asia. Total funding is reported at USD 1.26M across rounds. The company holds insurance-related technology patents in Australia and Malaysia and received Frost and Sullivan's Asia-Pacific InsurTech Entrepreneurial Company of the Year award in 2020.

Products & Services

Coverplus Insurer

White-label SaaS platform for B2B2C insurance distribution. Includes configurable APIs, auto-generated white-label websites and mobile apps, an agent portal, and a product-agnostic policy engine for rapid insurer or distributor onboarding.

Key Features

  • White-label website and mobile app generation
  • Agent portal with product management tools
  • Product-agnostic policy engine
  • B2B2C multi-channel distribution

Target Users: Insurers, financial institutions, distribution partners

Coverplus Auto

Multi-provider motor insurance aggregation platform for Malaysia, connecting to multiple insurers and takaful operators through a pre-built white-label web aggregator.

Key Features

  • Multi-insurer quotation and comparison
  • Takaful provider connectivity
  • Pre-built white-label aggregator interface
  • Ancillary services: motor road tax renewal, doorstep delivery

Target Users: Automotive distributors, digital platforms, financial institutions

Coverplus API-X

Direct REST API integration layer connecting to multiple Malaysian insurers through a single endpoint, covering quotation, payment processing, and instant policy issuance.

Key Features

  • Single-integration multi-insurer connectivity
  • Instant policy issuance
  • Payment processing integration
  • Pre-integrated ancillary services

Target Users: Digital platforms, fintechs, banks integrating insurance into existing flows

Loanplus

API-driven lending platform providing end-to-end instant loan approval for banks and fintech platforms, covering mortgages, personal loans, and hire purchase.

Key Features

  • Instant loan decisioning via API
  • Mortgage, personal loan, and hire purchase workflows
  • Embeddable lending flow for partner apps
  • White-label front-end options

Target Users: Banks, financial institutions, fintech platforms

Loanstreet

Direct-to-consumer financial product marketplace for loans, insurance, and investment products from partner banks and insurers in Malaysia.

Key Features

  • Loan and insurance product comparison
  • Partner bank and insurer integrations
  • Consumer-facing application flows

Target Users: Consumers seeking financial product comparison

Voicebot

AI-powered voice automation for customer engagement and operations support in financial services contexts.

Key Features

  • Automated inbound/outbound voice interactions
  • Financial services use-case coverage

Target Users: Insurers, banks, financial service operations teams

Docubot

Document processing automation for financial services workflows.

Target Users: Insurers, banks, financial institutions

At a Glance

Founded
2010
Headquarters
Kuala Lumpur, Malaysia
Employees
11-50
Funding
Pre-Series A

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance API Platform Insurance Aggregation Digital Lending
Insurance Verticals
P&C Personal Specialty/E&S
Target Customers
Carriers, Brokers, Agents/Agencies, Consumers

Customers

  • AXA
  • Zurich
  • Liberty
  • GoPay
  • myEG
  • Mudah.my

Links

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Last updated: 2026-06-03