FIDx

Insurance exchange platform enabling financial advisors to research, compare, and transact annuities integrated with wealth management workflows.

Distribution & Sales Growth Series - Growth Capital

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Overview

FIDx is a distribution and sales platform for annuities and insurance products, built for financial advisors and wealth management firms. The company operates an insurance exchange that integrates annuity and insurance transaction capabilities directly into advisor workflows through seamless integrations with major wealth management platforms (Envestnet, Tamarac) and financial planning tools (MoneyGuide, iRetire from BlackRock). Rather than requiring advisors to leave their existing software to research or transact insurance, FIDx embeds the full lifecycle -- from planning through administration -- into the tools advisors already use daily.

The Insurance Exchange platform consists of six operational stages: Plan (integration with financial planning software), Research (product comparison and compliance checking), Propose (rules-based proposal generation), Open (electronic application and e-signature), Manage (in-force monitoring), and Report (analytics and performance). This end-to-end coverage reduces operational friction for advisors seeking to offer guaranteed income and downside protection strategies to their clients. By 2025, the platform surpassed USD 3 billion in annuity transaction processing volume, demonstrating significant adoption among commission-free financial professionals.

FIDx closed a growth capital round in June 2025 led by Prudential Financial, with participation from Franklin Templeton, Invesco LLC, and Axonic Insurance Services. The round marked the first time asset management firms (Franklin Templeton and Invesco) became direct equity investors, signaling confidence in the company's position within the broader retirement income ecosystem.

Products & Services

Insurance Exchange (IX)

The core SaaS platform providing end-to-end solution for researching, comparing, purchasing, and managing annuities integrated with wealth management tools.

Key Features

Real-time annuity and insurance product comparison with compliance checking
Rules-based proposal generation with regulatory verification
Electronic application processing and e-signature capabilities
In-force transaction tracking and policy monitoring
Annuity Insights analytics dashboard for performance reporting
Integration with financial planning tools for seamless workflow

Target Users: Financial advisors, wealth management firms, insurance carriers

Planning Tool Integrations

Embedded integrations with industry-standard financial planning software to bring annuity planning into the planning workflow without context-switching. Key Partners: MoneyGuide, iRetire (BlackRock)

Target Users: Financial advisors using planning tools

Outsourced Insurance Desk

Complementary service offering for advisors requiring additional support in annuity transactions and portfolio management.

At a Glance

Founded: 2017
Headquarters: Berwyn, Pennsylvania, USA
Employees: 51-200
Funding: Series - Growth Capital

Category & Focus

Category: Distribution & Sales
Subcategories: Quote-to-bind annuity platform digital storefronts
Insurance Verticals: Life & Annuity
Target Customers: Brokers, Agents, Wealth Managers, Financial Advisors

Customers

Envestnet (wealth management platform integration)
Tamarac (advisor platform integration)
Salesforce (business operations)
MoneyGuide (financial planning tool integration)
iRetire/BlackRock (planning tool integration)
Prudential Financial (growth capital investor and retirement income strategy collaborator)
Franklin Templeton (investor)
Invesco LLC (investor)
Axonic Insurance Services (investor)