Overview
Fidamy is an embedded insurance platform for digital businesses and e-commerce operators across Europe. The company enables retailers, telcos, travel companies, and financial services providers to integrate insurance products directly into digital checkout flows and customer journeys. Fidamy was launched in 2023 through the venture studio of NN Group, one of Europe's largest insurance holding companies, and operates as a standalone entity (Fidamy B.V.) incorporated in the Netherlands.
The platform covers the full insurance value chain -- from product configuration and pricing to distribution, administration, claims management, and analytics. Partners can integrate via REST API, prebuilt plugins, forms, or templates, and access an administration portal for operational visibility. Fidamy orchestrates relationships with risk carriers and manages regulatory compliance, enabling non-insurance businesses to offer protection products without building internal insurance infrastructure.
The company targets markets across the Netherlands, Belgium, Germany, and the broader EU. Fidamy also operates a direct-to-consumer portal at hello.fidamy.com for device and other protection products. In February 2026, Fidamy announced a partnership with ComplyCube to integrate automated AML and sanctions screening across its embedded insurance journeys in Europe. Key growth metrics cited by the company include an average 20% revenue increase for partners and a 25% increase in customer return rates when embedded insurance is available.
Products & Services
Embedded Insurance Platform
A single platform for creating, distributing, and managing insurance products within partner digital environments. The platform handles product configuration, pricing, policy administration, claims management, and reporting. Partners can integrate via REST API, prebuilt plugins, forms, or templates.
Key Features
- Full insurance lifecycle management from product setup to claims
- Multiple integration paths: REST API, plugins, prebuilt forms, templates
- Administration portal with claims and analytics visibility
Target Users: Retailers, e-commerce operators, telcos, travel companies, financial services providers
Device Protection
Insurance for electronic devices including smartphones, tablets, and laptops. Available through partner integration and directly to consumers via hello.fidamy.com. The company promotes repair over replacement and supports coverage for refurbished devices.
Key Features
- Smartphone, tablet, and laptop coverage
- Repair-first claims approach
- Supports refurbished device coverage
Target Users: Retail and e-commerce partners, consumers
Travel and Cancellation Coverage
Embedded travel protection and event cancellation insurance distributed through e-commerce, travel, and events industry partners at checkout or within digital booking flows.
Key Features
- Travel protection integrated at digital checkout
- Event cancellation coverage
- Booking flow integration
Target Users: Travel operators, event platforms
Shipping Protection
Logistics-embedded shipping insurance for e-commerce and logistics operators, distributed via SaaS platforms.
Key Features
- Shipping loss and damage coverage
- SaaS platform distribution
- E-commerce integration
Target Users: E-commerce operators, logistics providers
Additional Insurance Categories
Fidamy also offers pet care insurance, cyber protection, purchase protection, and HR/freelancer/expat insurance as embedded product categories available for partner integration.
Target Users: Digital businesses, HR platforms, international employers
At a Glance
- Founded
- 2023
- Headquarters
- Amsterdam, Netherlands
- Employees
- 1-10
- Funding
- Corporate-Backed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Distribution Digital Checkout Insurance
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Carriers, Brokers, Consumers
Customers
- No named enterprise customers publicly disclosed
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Last updated: 2026-06-13