EXPERIENCE.COM
AI-powered experience management and search optimization for insurance agencies and financial services
Overview
Experience.com (formerly SocialSurvey; legal name BuyersRoad, Inc.) is an AI-first experience management and search optimization platform founded in 2015 by Scott Harris. The company helps insurance agencies, carriers, MGAs, mortgage companies, and financial services professionals maximize online visibility, manage reputation, and improve customer and employee experiences through feedback automation, review management, and AI-driven search rank optimization.
The platform is ranked #1 in Experience Management satisfaction on G2 (Winter 2024) and is used by independent insurance agencies across the United States. Experience.com generates 26M+ monthly organic Google impressions across its client base and serves as a growth engine for agencies seeking to capture inbound leads and build trust through verified customer reviews.
Rebranded from SocialSurvey to Experience.com in February 2021, the company has expanded its product suite beyond surveys and reviews to include AI-powered search optimization tools that help insurance professionals rank in local search, Google AI Overviews, ChatGPT, and Perplexity results.
Products & Services
Search Rank Platform
AI-powered search optimization platform (Search Optimization Platform) that enables insurance professionals to rank on the first page of local search results and appear in AI-generated results from ChatGPT, Perplexity, and Google AI Overviews. Includes Search Rank Score, a gamified tracking dashboard with real-time visibility metrics.
Key Features
- Search Rank Score with gamified real-time visibility tracking
- GEO analytics for organic search and AI search result monitoring
- Local pack ranking optimization
- Listings distribution across Google Business Profile, Yelp, and industry directories
Target Users: Insurance agencies, financial services professionals seeking first-page local search presence
Experience Management Platform (XMP)
Centralized customer experience (CX) and employee experience (EX) measurement, management, and improvement system. Provides real-time customer insights, automated feedback collection, and data-driven dashboards.
Key Features
- Automated survey delivery across multiple channels
- Real-time analytics and data-driven dashboards
- Employee performance tracking and EX measurement
- Negative experience early detection and escalation
Target Users: Insurance agencies and carriers managing customer satisfaction and employee productivity
Reputation Management
AI-powered online reputation building through automated review solicitation, management, and response tools. Supports multi-channel review generation across Google, Facebook, and industry-specific platforms.
Key Features
- Automated multi-channel review solicitation
- Review response management and AI-assisted responses
- Sentiment analysis and trend tracking
- Integration with Google Business Profile and major review aggregators
Target Users: Insurance agencies and MGAs building and protecting online reputation
Listings Distribution
Centralized management of multi-location profiles and brand consistency across local search platforms and directories.
Key Features
- Single-dashboard management of listings across all major platforms
- Brand consistency enforcement across locations
- Automated updates to Google Business Profile, Yelp, and industry directories
Target Users: Multi-location insurance agencies and carrier agent networks
Referral Center
Partner promotion and affiliate capabilities for agency networks, enabling insurance professionals to generate inbound referral traffic.
Target Users: Insurance agencies and networks seeking organic growth through referrals
At a Glance
- Founded
- 2015
- Headquarters
- San Ramon, California, USA
- Employees
- 201-500
- Funding
- Series A
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Reputation Management Search Optimization Experience Management Review Automation
- Insurance Verticals
- P&C Personal P&C Commercial Life & Annuity Specialty/E&S
- Target Customers
- Agents/Agencies, MGAs/MGUs, Carriers
Customers
- IIANC Member (900+ reviews, 4.97 rating, 50.94% completion rate)
- Fusco & Orsini (1,800+ reviews, 4.92 rating, 475+ Google reviews)
- MEMIC (1,448+ reviews within 3 months, 4.45 rating)
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Last updated: 2026-04-08