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Everything.Insure

South Africa's digital insurance marketplace for personal, business, professional, and lifestyle cover

Distribution & Sales Growth Bootstrapped
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Overview

Everything.Insure is a digital insurance marketplace and licensed financial services provider (FSP 21271) serving retail consumers and SMEs in South Africa. The platform aggregates comparative quotes across personal, business, professional, and lifestyle insurance categories from multiple A-rated South African and international insurers, enabling customers to compare, customise, and bind policies without paperwork.

The platform is delivered via web and mobile applications (iOS and Android) and integrates with carriers including Hollard, Old Mutual Insure, Santam, Bryte, iToo Special Risks, Guardrisk, Discovery Insure, and Lloyd's of London. Key capabilities include a multi-insurer quoting engine, per-item excess customisation, real-time claims tracking, and a centralised policy management hub. Human broker support is available 24/7 via chat, phone, and callback.

Everything.Insure operates as a division of the firstEquity Insurance Group, a South African insurance group with 19 offices worldwide and roots dating to 1990. The digital platform launched in 2018 and completed its first fully self-created digital policy in 2021. In 2023, Everything.Insure was nominated for The Digital Insurer InsurTech Innovation Award (EMEA).

Products & Services

Personal.Insure

Comparative personal insurance covering vehicles, house contents, buildings, personal items, personal accident, personal liability, personal legal costs, and watercraft. Customers receive quotes from multiple insurers with customisable excess per item.

Key Features

  • Multi-insurer comparative quotes
  • Per-item excess customisation
  • Digital binding with no paperwork

Target Users: Retail consumers in South Africa

Business.Insure

Commercial insurance for SMEs and corporate clients covering liability, fire, office contents, business interruption, theft, money, goods in transit, business all-risk, electronic equipment, business vehicles, buildings, accounts receivable, glass, and accidental damage.

Key Features

  • Comprehensive SME and commercial cover
  • Commercial umbrella and employers liability
  • Multi-line quoting in a single platform

Target Users: SMEs and commercial clients

Professional.Insure

Professional indemnity insurance for consultants, advisors, and service providers protecting against liability arising from errors or omissions in professional services.

Key Features

  • Errors and omissions coverage
  • Negligence claim protection
  • Suitable for professional service providers

Target Users: Professionals and consultants

Lifestyle.Insure

Niche and non-traditional insurance products including funeral cover, pet insurance, gap cover (medical aid shortfall), cyber liability, and mechanical warranty (vehicle breakdown protection).

Key Features

  • Funeral and pet insurance
  • Cyber liability coverage
  • Vehicle mechanical warranty

Target Users: Retail consumers seeking niche coverage

Policy Management Hub

A centralised dashboard for managing all policies, uploading policy schedules, submitting claims, and tracking claim status in real time. Available via web and iOS/Android mobile apps.

Key Features

  • Unified policy dashboard
  • Real-time claims tracking
  • Digital claims submission and document upload

Target Users: Existing policyholders

At a Glance

Founded
2018
Headquarters
Johannesburg, South Africa
Employees
11-50
Funding
Bootstrapped

Category & Focus

Category
Distribution & Sales
Subcategories
Digital insurance marketplace comparative quoting self-service policy management
Insurance Verticals
P&C Personal P&C Commercial Specialty/E&S Health
Target Customers
Consumers, Agents/Agencies

Customers

  • Retail consumers seeking personal vehicle and home insurance (South Africa)
  • SMEs seeking business and professional indemnity cover

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Last updated: 2026-06-13