ETAP

Nigeria's Fastest Car Insurance

Customer Engagement Startup Seed

Overview

ETAP (Easy TAP) is a mobile-first car insurance platform for consumers in Africa, offering instant policy purchase and rapid claims settlement through a smartphone app. The company targets Nigeria's large underinsured vehicle market -- approximately 2.5 million of 12 million registered vehicles carry insurance -- and has expanded to Ghana, where it operates as ETAP-Hollard.

The platform enables customers to buy a policy in approximately 90 seconds and submit a claim in roughly 3 minutes via photo-based submission with geolocation tagging. Coverage options include per-trip, daily, weekly, monthly, and annual plans. Risk-based pricing is calibrated to individual driving behavior using telematics data: speed, phone handling, and navigation patterns. A gamified rewards layer awards points for safe driving, redeemable at retailers such as SPAR, Jumia, and Shoprite, as well as for fuel and entertainment vouchers.

ETAP raised a USD 1.5M pre-seed round in April 2022 led by Mobility 54 (the corporate venture arm of Toyota Tsusho and CFAO Group), Tangerine Insurance, and Graph Ventures. At launch in November 2021 the platform attracted over 1,000 users; by 2023 the community had logged more than 3 million km of insured trips across 10 Nigerian states. The company won the Best Car Insurance App in Africa award at the 2023 Global Excellence Awards.

Products & Services

Car Insurance App

A mobile app for purchasing and managing car insurance in Nigeria and Ghana. Customers select a coverage period (per-trip, daily, weekly, monthly, or annual), bind instantly, and pay digitally.

Key Features

Policy purchase in approximately 90 seconds
Photo-based claims submission with geolocation and timestamp verification
Crash detection via telematics with automatic emergency alerts
One-tap access to emergency services and accredited auto-repair matching

Target Users: Individual vehicle owners in Nigeria and Ghana

Gamified Driving Rewards

A driving behavior scoring and rewards layer built into the app that incentivizes safer driving.

Key Features

Per-trip driver score based on speed, phone handling, and navigation
Leaderboard highlighting the safest drivers on the platform
Reward points redeemable at SPAR, Jumia, Shoprite, and for fuel, movie tickets, and concert passes
Zero-data access to the rewards platform via MTN Nigeria partnership

Target Users: ETAP app users seeking lower premiums and driving incentives