EmbedX
Embedded insurance API platform connecting insurers with digital commerce in Latin America
Overview
EmbedX is an embedded insurance API platform for digital commerce operators and insurers in Latin America. The company provides technology infrastructure that enables e-commerce sites, marketplaces, and digital platforms to integrate insurance products at the point of sale without requiring deep insurance industry expertise.
The platform is delivered as a REST API designed for rapid integration, supporting no-code and low-code setup approaches. In addition to the core embedded insurance layer, EmbedX offers a digitalization suite for insurance carriers that covers the full policy lifecycle: quotation, issuance, customer management, claims processing, and analytics. The company also provides pre-built e-commerce plugins for major platforms including VTEX, Magento, Shopify, Jumpseller, and WooCommerce.
Founded in 2020 and based in Santiago, Chile, EmbedX has facilitated more than 5 million policies sold and processed over USD 100 million in insurance sales volume through its platform. Notable insurance partners include SURA, Marsh, and BCI, and the company has expanded its reach across the region through alliances with AIG in Mexico and Grupo LAFISE in Costa Rica.
Products & Services
Embedded Insurance Platform
Core REST API that enables digital platforms to integrate insurance products directly into their customer experience at the point of sale. Designed for rapid deployment with no-code and low-code setup options.
Key Features
- REST API for insurance product integration
- No-code and low-code configuration
- Automated policy management and issuance
- Real-time analytics and reporting
Target Users: E-commerce operators, digital marketplaces, platform companies
Insurtech 360 Degree
A digitalization solution for insurance carriers that need to transition sales and post-sales operations to a digital environment without replacing core systems.
Key Features
- Quotation and policy issuance workflows
- Customer management and post-sales operations
- Claims processing
- Real-time analytics dashboard
Target Users: Insurance carriers and insurers
e-Commerce X1
A pre-built plugin for e-commerce platforms that integrates insurance products, specifically designed for merchants offering extended warranties and protection products.
Key Features
- Pre-built compatibility with VTEX, Magento, Shopify, Jumpseller, and WooCommerce
- Insurance product bundling at checkout
- Extended warranty integration
- Simple setup for non-insurance merchants
Target Users: E-commerce store operators
At a Glance
- Founded
- 2020
- Headquarters
- Santiago, Chile
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Platform Digital Distribution
- Insurance Verticals
- P&C Personal P&C Commercial Specialty/E&S
- Target Customers
- Carriers, Brokers
Customers
- South Seguros (Chilean insurer)
- BCI (Banco de Credito e Inversiones)
- SURA
- Marsh
- Nova
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Last updated: 2026-06-05