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EIP

End-to-end embedded insurance platform for insurers, retailers, and telecoms.

Distribution & Sales Established Bootstrapped
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Overview

EIP is an embedded insurance technology platform serving insurers, brokers, banks, retailers, and telecoms across more than 30 countries. Founded in 2004 by Ross Sinclair and Terry Alford following their experience at The Carphone Warehouse Group, the firm was among the earliest commercial deployments of embedded insurance in Europe and South Korea, launching its first mobile device insurance programmes in 2005.

The company delivers a low-code SaaS platform that manages the full embedded insurance lifecycle -- from programme design and product configuration through premium payment integration, claims adjudication, and partner analytics. The platform supports over 15 insurance product categories and is API-accessible, allowing partners to integrate with their existing systems. EIP holds ISO 27001:2022 certification and operates a public Trust Center at trust.eip.tech. In June 2026 the company launched Virtual TPAi, an AI-driven voice agent that automates claims intake, assessment, and resolution end-to-end.

EIP processes over 300,000 claims annually, manages GBP 220 million in premiums per year, and supports more than 2 million end customers. Confirmed deployments span 16 markets as of 2025. Notable partners include Vodafone (16-year relationship), Telefonica, and Assurant. The company has received recognition from FinTech Global as one of the InsurTech100 most influential global insurtech brands.

Products & Services

EIP Platform (EIP Core)

End-to-end embedded insurance technology stack enabling partners to design, launch, and manage embedded insurance programmes.

Key Features

  • Automated claims decisioning with fraud detection
  • Premium payment integration
  • Low-code deployment with approximately 90-day time-to-launch
  • Unified control over products, pricing, and claims
  • Support for 15+ insurance product categories

Target Users: Insurers, brokers, banks, retailers, telecoms, credit unions

EIP Quantum

Real-time analytics platform providing visibility into sales, claims, and partner performance data. Enables partners to monitor programme health and make data-driven decisions.

Key Features

  • Real-time sales and claims reporting
  • Partner performance dashboards
  • Programme health monitoring

Target Users: Programme managers, partner organisations

EIP Web (Self-Service Customer Portal)

White-label digital portal enabling end-customers to manage their embedded insurance policies online. Configurable for partner branding and deployment.

Key Features

  • Policy management and self-service
  • Support for 15+ product categories including device protection and property coverage
  • White-label customisation for partner deployment

Target Users: End customers of partner programmes

Virtual TPAi

Launched June 2026. AI-driven voice agent providing end-to-end automation of insurance claims processing and decision-making. Combines an AI voice interface with a rules-based decisioning engine designed for regulatory compliance.

Key Features

  • Automated claims intake via AI voice agent
  • Rules-based decisioning for regulatory compliance
  • End-to-end claims resolution without manual adjudication

Target Users: Insurers and programme operators handling high claims volumes

Autoclaim(tm)

Patented parametric claims solution enabling automated, near-instant claims settlement for mobile device and gadget insurance without manual adjudication. Described as an early commercial example of parametrics in device insurance.

Target Users: Mobile device and gadget insurance programme operators

Safe Locations

Underwriting tool using location data as a risk signal for advanced risk management within the EIP platform.

Target Users: Underwriters and programme designers

At a Glance

Founded
2004
Headquarters
Douglas, Isle of Man, UK
Employees
51-200
Funding
Bootstrapped

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance Claims Automation Partner Analytics Low-Code Platform
Insurance Verticals
P&C Personal Specialty/E&S P&C Commercial
Target Customers
Carriers, Brokers, Consumers, MGAs/MGUs

Customers

  • Vodafone Group -- 16-year embedded insurance partnership; device insurance across multiple markets
  • Monzo -- digital-first device insurance programme
  • German mobile operator with 30 million customers -- device insurance programme
  • European global mobile operator -- embedded insurance proposition

Links

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Last updated: 2026-06-13