Overview
EasyPolicy is an online insurance aggregation and comparison platform for individual consumers and small to medium-sized enterprises in India. Licensed by India's Insurance Regulatory and Development Authority (IRDAI) as a web aggregator, the platform allows users to compare and purchase health, car, bike, travel, term life, and other insurance products from multiple IRDAI-licensed insurers.
The platform offers quote comparison across policy types and enables direct online purchase. EasyPolicy operates an AI-powered advisory chatbot (RealAdvice) to guide users through coverage decisions, and provides a mobile application for policy management. The company focuses on reaching tier 2 and tier 3 cities in India, aiming to expand access to insurance beyond urban centers.
Founded in 2011 by Neeraj Aggarwala, Divyanshu Tripathi, and Alok Bhatnagar, EasyPolicy has raised approximately USD 12.88M-13.1M across multiple rounds, with Unilazer Ventures (backed by Ronnie Screwvala) as the majority investor holding around a 70% stake. In February 2020, EasyPolicy merged with competitor Quickbima, incorporating Quickbima's technology capabilities and expanding its leadership team.
Products & Services
Insurance Comparison Platform
Core aggregation platform enabling users to compare insurance policies from multiple IRDAI-licensed insurers by price, coverage, and provider reputation, with the ability to purchase directly online.
Key Features
- Multi-insurer quote comparison across product categories
- Online policy purchase and management
- Coverage detail and benefit comparison tools
Target Users: Individual consumers and SMEs in India
Health Insurance
Comparison and online purchase of individual and group health insurance plans from multiple insurers.
Key Features
- Multi-plan comparison across carriers
- Coverage and benefit breakdowns
- Online purchase flow
Target Users: Individual consumers, SMEs
Car Insurance
Comparison and purchase of motor insurance policies, covering both third-party liability and comprehensive coverage options.
Key Features
- Third-party and comprehensive plan comparison
- Multiple carrier options
- Direct online purchase
Target Users: Individual vehicle owners
Bike Insurance
Two-wheeler insurance comparison and purchase, covering third-party and own-damage policies.
Key Features
- Third-party and own-damage options
- Multi-insurer comparison
- Online purchase
Target Users: Two-wheeler owners
Travel Insurance
Comparison tool for international and domestic travel insurance coverage.
Key Features
- Domestic and international trip coverage comparison
- Multiple insurer options
Target Users: Individual travelers
Term / Life Insurance
Comparison of term life and life insurance products across carriers.
Key Features
- Term and whole life plan comparison
- Multi-carrier options
Target Users: Individual consumers
RealAdvice AI Chatbot
AI-powered advisory chatbot providing guidance to users navigating insurance choices on the platform.
Key Features
- AI-assisted insurance advisory
- Integrated into the main platform
Target Users: Individual consumers
Mobile Application
Mobile app supporting policy comparison, purchase, and management on smartphones.
Key Features
- Policy comparison on mobile
- Online purchase capability
- Policy management
Target Users: Individual consumers
At a Glance
- Founded
- 2011
- Headquarters
- Noida, Uttar Pradesh, India
- Employees
- 201-500
- Funding
- Series B
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance aggregator comparison platform digital marketplace
- Insurance Verticals
- Health P&C Personal Life & Annuity Specialty/E&S
- Target Customers
- Consumers, Employers
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Last updated: 2026-06-13