Easy Peasy Insurtech

Ukraine's pay-as-you-drive auto insurance platform -- pay only for the kilometers you drive

Customer Engagement Growth Seed

Overview

Easy Peasy Insurtech is a customer engagement and specialty solutions platform for individual auto insurance consumers in Ukraine. The company built the first pay-as-you-drive (PAYD) insurance product in the country, enabling drivers to purchase CASCO (comprehensive auto insurance) based on actual kilometers driven rather than fixed annual premiums.

The platform delivers insurance through a mobile app paired with a telematics device installed in the customer's vehicle. The device tracks mileage and driving behavior in real time, feeding data back to the app where customers can purchase additional kilometers, monitor their policy, earn safe-driving bonuses, and access support. Premiums are calculated per kilometer, so customers who drive less than the typical 15,000 km/year can save up to 40% compared to traditional fixed-premium CASCO policies.

Easy Peasy also offers an enterprise SRM (Sales & Relationship Management) platform for insurers, agents, and brokers to manage portfolios, track sales performance, and segment customers by driving risk profile. The company was recognized as the Best Insurtech Provider in Ukraine in 2023 and received seed funding from 1991 Ventures in January 2024.

Products & Services

Easy Katka (Easy CASCO)

Pay-as-you-drive auto insurance product where customers pay per kilometer driven. The product targets Ukrainian drivers who want cost-effective CASCO coverage without committing to a fixed annual premium.

Key Features

Per-kilometer pricing with up to 40% savings for low-mileage drivers
Telematics device included in starter kit, installed within 24 hours
Mobile app for policy management, kilometer top-ups, and claims support
Safe-driving bonuses and refer-a-friend rewards
Automatic policy renewal

Target Users: Individual drivers, young drivers, budget-conscious consumers

SRM Platform

Enterprise-facing sales and portfolio management platform for insurance companies, agents, and brokers distributing usage-based insurance products.

Key Features

Portfolio monitoring and management dashboard
Sales performance tracking
Per-kilometer payment tracking
Portfolio segmentation by driving style and risk profile

Target Users: Insurance carriers, agents, brokers

At a Glance

Founded: 2020
Headquarters: Kyiv, Ukraine
Employees: 1-10
Funding: Seed

Category & Focus

Category: Customer Engagement
Subcategories: Usage-Based Insurance (UBI) Telematics Mobile Insurance Platform
Insurance Verticals: P&C Personal
Target Customers: Consumers, Carriers, Agents/Agencies