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Crea Assicurazioni

Digital MGA platform connecting insurance intermediaries with Life and Non-Life products for Italian SMEs and self-employed professionals

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Overview

Crea Assicurazioni is an Italian Life and Non-Life MGA operating a cloud-based digital platform for professional insurance intermediaries, including brokers, agents, and banks. Founded in 2016 and headquartered in Assago in the Milanofiori business district near Milan, the company focuses on distributing insurance products to SMEs and self-employed professionals through its technology platform. In November 2023, French digital insurance brokerage +Simple acquired 100% of the company as part of its expansion into the Italian market.

The company underwrites Life and Non-Life programs through its cloud-based SaaS platform, which is designed for API-first integration with intermediaries existing information systems. The platform handles digital customer portfolio management, insurance guarantee customization, and automated administrative workflows. In 2022, Crea intermediated over 43,000 policies and collected EUR 18M in premiums, generating EUR 5.2M in commissions.

Distribution is conducted exclusively through professional intermediaries -- insurance brokers, agents, and banks -- with a fully digital service model intended to reduce operational costs and increase intermediary productivity. The acquisition by +Simple positions Crea Assicurazioni as the Italian MGA operation within a broader European digital insurance group.

Products & Services

Digital MGA Platform

Cloud-based SaaS platform for managing insurance distribution through professional intermediaries.

Key Features

  • Life insurance products for SMEs and self-employed professionals
  • Non-Life insurance products for SMEs and self-employed professionals
  • Customizable coverage options and guarantee management

Target Users: Insurance brokers, agents, banks, and financial institutions operating in Italy

Distribution: Wholesale -- through professional intermediaries (brokers, agents, banks)