Coverly

Digital commercial insurance platform for Swedish small and medium-sized businesses.

Distribution & Sales

Overview

Coverly is a digital commercial insurance brokerage platform serving small and medium-sized businesses in Sweden.

The platform lets business owners log in with BankID, Sweden's digital identification system, and receive a same-session digital quote generated from public company-registry data. Coverly supports three use cases: assembling a starter insurance package for a newly formed company, reviewing an existing policy for coverage gaps, and running a competitive procurement process across insurers for an existing policy. All underlying insurance placement, advice, and servicing is carried out by the licensed brokers of Max Matthiessen, Coverly's parent brokerage group.

Coverly operates as a digital venture within Max Matthiessen, a Swedish financial-advisory and insurance-brokerage group founded in 1889 and majority owned by Nordic Capital, which acquired the group from Willis Towers Watson in 2020; Ontario Teachers' Pension Plan is also an investor. Coverly has not raised independent funding of its own. The company participates in Sting, Sweden's startup accelerator program, and hired Erik Ahlberg as Head of Engineering in January 2026 to expand its software development team.

Products & Services

Coverly Business Insurance Platform

Digital onboarding and purchase flow for Swedish small-business commercial insurance. Customers log in with BankID, and the platform automatically retrieves public company-registry data to generate a same-session quote. Three use cases are offered: a bundled starter package for newly formed companies, a coverage review for an existing policy, and a competitive procurement process that re-markets an existing policy across insurers. All policies are placed and serviced by Max Matthiessen's licensed insurance brokers.