Cover InsureTech

Personal insurance and pension management platform for Israeli consumers and employers

Customer Engagement Growth Bootstrapped

Overview

Cover InsureTech is a customer engagement platform for personal insurance and pension management, serving Israeli consumers and employers. The company operates in the Israeli life, health, and pension insurance market, helping individuals consolidate and manage their insurance and retirement savings portfolios in a single digital interface.

The platform aggregates policy data from multiple Israeli pension funds and insurance providers via API integrations, presenting users with a unified view of their savings plans, life insurance, health insurance, and mortgage insurance coverage. An AI-powered recommendations engine analyzes the consolidated data to identify coverage gaps, duplicate policies, and fee optimization opportunities. The platform is available via web and mobile app (Android). For employers, Cover offers a separate B2B benefits administration module called Cover for Business, which automates employee benefits workflows and provides workforce dashboards and financial wellness tools.

Founded in 2019 by Lior Shkoori, Tomy Kovalis, and Yossi Eliyahu, the company has grown to over 350,000 registered users as of 2024-2025. Cover operates on a freemium model for consumers -- the core dashboard is free -- and a subscription or service model for employers. No public funding rounds have been disclosed; the company appears to be bootstrapped or privately funded.

Products & Services

Cover Consumer Platform

A free web and mobile dashboard enabling Israeli consumers to view all pension savings and insurance policies from multiple providers in one place.

Key Features

Centralized view of retirement savings, life, health, and mortgage insurance
Coverage gap detection and duplicate policy identification
Fee optimization recommendations
AI-powered financial insights and personalized recommendations
Self-service policy management tools

Target Users: Israeli individual consumers managing personal insurance and pension products

Cover for Business

A B2B benefits administration platform for Israeli employers to manage and communicate employee benefits programs.

Key Features

Automated benefits workflows replacing manual processes
Employer dashboards with workforce benefits overview
Employee financial wellness tools
Integration with Israeli pension and insurance providers

Target Users: Israeli employers and HR teams

Cover Mobile App

An Android mobile application extending the consumer platform to smartphones.

Key Features

On-the-go pension and insurance portfolio management
Policy overview and recommendations on mobile
Available on Google Play (com.jb.MyCover)

Target Users: Existing Cover platform users seeking mobile access

At a Glance

Founded: 2019
Headquarters: Petah Tikva, Israel
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Policyholder Portal Benefits Administration Financial Wellness
Insurance Verticals: Life & Annuity Health Group Benefits
Target Customers: Consumers, Employers