Connect Assistance

Roadside and home assistance services delivered through insurance company and auto distributor partnerships across Latin America.

Customer Engagement Growth Bootstrapped

Visit Website

Overview

Connect Assistance is a roadside and home assistance solutions provider that distributes its services through insurance carriers, auto distributors, and direct-to-consumer subscriptions across Puerto Rico, Costa Rica, Panama, Colombia, and Mexico. Founded in 2011 by Antonio J. Ortiz and Carlos Nieves, the company operates as a B2B platform that enables insurance companies to embed roadside and home assistance into their product portfolios.

The company operates a proprietary, US-federally-patented technology platform that uses geolocation and AI to process service requests, dispatch providers in real time, and monitor service performance. The platform supports white-label and API-based integration with partner apps, as demonstrated by its integration with the MMM Medicare Advantage mobile app in Puerto Rico. Backend systems use MongoDB and Node.js; analytics run on Power BI and Tableau. The platform processes approximately 350 services per agent, compared to an industry average of 150.

Connect has grown to serve over 1.3 million active users and delivers more than 50,000 services monthly. The company expanded regionally through acquisitions: Auxilio Vial in Panama (2017), Coinca in Costa Rica (2018), and A365 in Colombia (2021), with total acquisition investment exceeding USD 6M. It has been listed on the Inc. 5000 twice (2017, 2018) and holds ISO/IEC 27001:2022 certification.

Products & Services

Roadside Assistance Plans

On-demand roadside assistance covering towing, tire changes, battery charging, fuel delivery, locksmith services, and mechanical support. Available 24/7 for cars and motorcycles, with plans starting at USD 5.99/month.

Key Features

AI-driven geolocation dispatch with average 26-minute response time in Puerto Rico
99% customer satisfaction rating
Real-time service tracking and provider ratings
Available across Puerto Rico, Panama, Costa Rica, Colombia, and Mexico

Target Users: Insurance carriers (B2B distribution), auto distributors, direct consumers

Home Assistance

Around-the-clock home assistance covering electrical, plumbing, glass repair, and locksmith services. Delivered as a standalone product and through insurance company partnerships.

Key Features

24/7 dispatch for home service providers
Embeddable into insurance company member portals and mobile apps
Demonstrated at scale through partnership with MMM serving 280,000+ Medicare Advantage members

Target Users: Insurance carriers (B2B), Medicare Advantage plans, consumers

Technology Platform (White-Label / API Integration)

The proprietary, federally-patented platform enables insurance companies and distributors to embed assistance services directly into their own apps and customer-facing products. The platform handles service dispatch, real-time monitoring, and performance analytics.

Key Features

API integration with partner mobile apps (e.g., MMM app)
Real-time geolocation and AI-driven dispatch
Service performance monitoring and ratings
ISO/IEC 27001:2022 certified infrastructure

Target Users: Insurance carriers, health plans, auto distributors

At a Glance

Founded: 2011
Headquarters: San Juan, Puerto Rico
Employees: 201-500
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Embedded Assistance Roadside Assistance Technology Home Assistance Platforms
Insurance Verticals: P&C Personal Health
Target Customers: Carriers, Consumers

Customers

MMM (Puerto Rico Medicare Advantage plan -- home assistance for 280,000+ members via mobile app integration)
Mapfre Puerto Rico (roadside assistance distribution partner)
Falabella (LATAM distribution partner)