CompariSure
AI-powered chatbot platform for insurance distribution and customer engagement via WhatsApp
Overview
Rather.Chat (formerly CompariSure) is a customer engagement platform specializing in conversational AI for insurance distribution and financial services. Operating from Cape Town, South Africa, the company leverages WhatsApp API integration to enable carriers, brokers, and financial institutions to engage customers, qualify leads, and close sales in real time through familiar messaging channels. Rather.Chat serves as a verified Meta Technology Partner, processing over 300 million messages and facilitating 200,000+ insurance policy sales with 85% autonomously completed without human intervention.
The platform delivers three core modules: CONTACT for lead capture and qualification, CONNECT for customer engagement and product information, and CONVERT for sales closure and policy purchase completion. The solution integrates with WhatsApp, Facebook Messenger, and Moya Messenger, enabling seamless omnichannel engagement within customers' preferred communication channels.
The company has scaled to serve 17 million South Africans and maintains partnerships with major financial services and retail companies including Discovery, Old Mutual iWYZE, Capitec, Hollard, Ooba Home Loans, and others. Rather.Chat secured R15M in pre-Series A funding from HAVAÍC and 4Di Capital in 2024.
Products & Services
CONTACT
Lead capture and customer qualification tool for real-time engagement. Enables businesses to identify, qualify, and engage potential customers through WhatsApp messaging at scale.
Key Features
- Automated lead qualification through conversational AI
- Integration with WhatsApp for direct customer engagement
- Real-time lead scoring and prioritization
- Contactability improvements of 25-35%
Target Users: Sales and marketing teams seeking to increase lead volume and qualification efficiency
CONNECT
Customer engagement and information delivery solution enabling brands to provide product comparisons, quotes, and responses to customer inquiries directly within messaging platforms.
Key Features
- Product information provisioning in-channel
- Insurance quote generation and delivery via chat
- Comparison tools for customer self-service
- Q&A functionality for common customer inquiries
Target Users: Carriers and financial services companies managing customer education and quote requests
CONVERT
Sales closure and transaction completion tool enabling customers to purchase insurance policies directly within the messaging interface without platform switching.
Key Features
- End-to-end quote-to-purchase workflow in WhatsApp
- Autonomous transaction completion (60%+ conversion uplift reported)
- Digital signature and payment processing
- Policy issuance and confirmation
Target Users: Insurance carriers and brokers closing sales at scale through messaging
Custom Chatbot Development
Rather.Chat develops and integrates tailored chatbot solutions for enterprise customers, supporting deployment across WhatsApp, Facebook Messenger, Moya Messenger, and proprietary channels.
Key Features
- Custom AI training for business-specific use cases
- Multi-channel integration and deployment
- Conversational flow customization
- Analytics and performance monitoring
Target Users: Enterprise financial services and retail organizations
At a Glance
- Founded
- 2017
- Headquarters
- Cape Town, South Africa
- Employees
- 11-50
- Funding
- Seed + Series A Funding
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Chatbot platforms Sales automation Lead capture
- Insurance Verticals
- P&C Personal Life & Annuity
- Target Customers
- Carriers, Brokers, Financial Services Companies
Customers
- Discovery
- Old Mutual iWYZE
- Capitec
- Hollard
- Ooba Home Loans
- Bootlegger
- Ackermans
- PEP
- Clicks
- Edgars
- Cars.co.za
- SA Home Loans
- GoSolr
- Intelligent Debt Management
- Yazi Market Research
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Last updated: 2026-06-13