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Carnival Assure

Digital insurance marketplace for comparing and buying policies in minutes

Distribution & Sales Growth Bootstrapped
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Overview

Carnival Assure is a digital insurance aggregator and marketplace based in Dhaka, Bangladesh, serving individual consumers and businesses seeking to compare and purchase insurance policies online. The platform is licensed by the Insurance Development and Regulatory Authority (IDRA) of Bangladesh, and partners with multiple local insurance carriers to offer life, health, motor, travel, Islamic (Takaful), livestock, and investment-linked products.

The platform operates as a SaaS-based consumer marketplace with a fully digital onboarding process. Individual customers can browse policies, compare options, and complete a purchase in as little as five minutes with no paperwork. Payment is supported via a range of Bangladeshi digital payment platforms. A separate B2B offering -- Carnival Assure Business -- provides managed group insurance for organizations, featuring bulk employee enrollment, digital claims submission via WhatsApp or web portal, and HR-facing administration tools.

Carnival Assure has built an extensive distribution network that includes over 180,000 agents, 600+ wholesalers, 1,000+ retailers, and 2,000+ distributors across Bangladesh. The platform reports more than 402,000 insured lives across its network. Key partnerships include ride-hailing platform Pathao, logistics company eCourier, and One Bank Limited, reflecting a channel strategy that spans digital apps and traditional banking distribution.

Products & Services

Consumer Insurance Marketplace

A digital platform enabling individual customers to compare insurance policies from multiple carriers and purchase online. Supports health, life, investment, Islamic (Takaful), travel, motor, and livestock insurance.

Key Features

  • Paperless onboarding with policy issuance in approximately five minutes
  • Multi-carrier policy comparison across product lines
  • Multiple digital payment gateway integrations (Shurjopay, TAP, Nagad, OK Wallet, UPay, UCB)
  • Digital claims submission

Target Users: Individual consumers in Bangladesh

Carnival Assure Business (Group Insurance)

A managed group insurance solution for organizations with 10 or more employees. Provides HR-facing tools for enrollment, administration, and claims management.

Key Features

  • Bulk online employee enrollment
  • One-click HR onboarding
  • Digital medical bill submission and claims via WhatsApp or web portal
  • Group health, life, accidental death, and foreign travel insurance
  • Pricing starting from BDT 900 per employee per year

Target Users: SMBs and larger organizations in Bangladesh

At a Glance

Founded
2017
Headquarters
Dhaka, Bangladesh
Employees
201-500
Funding
Bootstrapped

Category & Focus

Category
Distribution & Sales
Subcategories
Digital Insurance Marketplace Insurance Aggregator Embedded Insurance
Insurance Verticals
Life & Annuity Health P&C Personal Specialty/E&S
Target Customers
Consumers, Employers

Customers

  • Pathao (ride-hailing platform -- rider and user coverage)
  • eCourier (logistics -- parcel insurance)
  • One Bank Limited (bancassurance distribution channel)

Last updated: 2026-06-13