Overview
Bomapp is a mobile insurance management platform serving individual consumers, insurance agents, and platform providers in the South Korean market. The app enables users to compare, purchase, and manage insurance policies while filing claims through a streamlined digital process. The platform operates across B2C, B2B, and B2B2C channels, addressing information asymmetry in the Korean insurance market.
The platform delivers its services through a mobile app and companion web tools, including an AI-assisted insurance analysis product called Bomapp Planner. The Planner uses My Data integration -- Korea's open banking and financial data framework -- to provide personalized insurance gap analysis and coverage recommendations. The company has filed 8 patent applications for its algorithms and privacy preservation processes.
Founded in November 2015, Bomapp has raised approximately USD 22.1 million across multiple rounds from institutional, corporate, and venture investors, including strategic investments from Hana Financial Group and EZ Financial Services. The company is headquartered in the Gangnam District of Seoul and has received international recognition including two iF Design Awards in 2020.
Products & Services
Bomapp App
The core mobile insurance manager allowing consumers to compare, purchase, and track insurance policies. Users can view all active policies in one place, receive personalized recommendations, and initiate claims through the Easy Claim feature, which reduces the standard claims process by more than 50%.
Key Features
- Policy comparison and purchase across multiple insurers
- Unified policy dashboard for managing active coverage
- Easy Claim digital claims submission
- Personalized insurance recommendations based on user profile
Target Users: Consumers
Bomapp Planner
A My Data-based insurance analysis tool launched in April 2023. It connects to the user's personal financial data through Korea's open data framework to identify coverage gaps and recommend appropriate products.
Key Features
- Insurance gap analysis using My Data integration
- AI chatbot consultation (launched September 2025)
- Integration with third-party financial platforms including Kakao Pay
- Personalized product recommendations
Target Users: Consumers
Insurance Marketplace
A comparison and purchase platform launched in August 2019 covering multiple insurance product types including travel, pet, and lifestyle insurance.
Key Features
- Multi-insurer product comparison
- Direct purchase capability
- Coverage for lifestyle insurance categories
Target Users: Consumers
Bomapp Partner (Digital GA)
A digital general agency platform providing insurance agents and general agencies with digital distribution tools and workflow support.
Key Features
- Agent-facing digital tools
- Insurance distribution channel management
- Support for general agency operations
Target Users: Agents/Agencies
Coverage Fitting Service
A coverage matching service that aligns consumers with appropriate policy levels and products. The service was expanded to cover dental insurance in May 2021.
Key Features
- Coverage-to-need matching
- Expanded product categories including dental
Target Users: Consumers
At a Glance
- Founded
- 2015
- Headquarters
- Seoul, South Korea
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Mobile App Digital Claims Insurance Marketplace Policyholder Portals
- Insurance Verticals
- P&C Personal Health Life & Annuity Specialty/E&S
- Target Customers
- Consumers, Agents/Agencies, Carriers
Customers
- B2C: Individual insurance consumers in South Korea
- B2B: Insurance agents and general agencies
- B2B2C: Financial platform providers
- Hana Financial Group (strategic investment and partnership)
- Hyundai Marine & Fire Insurance (strategic investor)
- EZ Financial Services (strategic investor)
- KB National Card (My Data service partner)
- Kakao Pay (Bomapp Planner integration)
Links
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Last updated: 2026-05-17