BIMA Philippines

Mobile-first microinsurance and digital health for underserved populations in emerging markets

Customer Engagement Growth Series C+

Overview

BIMA is a mobile-first insurance and digital health platform serving low-income consumers in emerging markets across Asia and Africa. The company provides life insurance, health insurance, accident insurance, and telemedicine services distributed through mobile operator networks and digital wallets, reaching populations with limited access to traditional financial services.

The platform operates on a direct-to-consumer model, enabling subscribers to access insurance and healthcare through basic mobile phones. BIMA also operates in-house clinics, pharmacies, and laboratories in select markets, combining digital health tools with physical care infrastructure. The company uses the OutSystems low-code platform for building direct-to-consumer applications.

Founded in Sweden in 2010 and headquartered in Singapore, BIMA operates in six countries and has reached over 35 million people globally, with approximately 5 million active monthly paying customers as of 2026. The company has raised over USD 66M across multiple rounds, with backers including Allianz X and LeapFrog Investments. In 2026, Mobile-health Network Solutions signed a non-binding agreement to acquire a majority stake, supported by a USD 119M investment framework from Hector Capital Holdings.

Products & Services

B-Care

Flagship health subscription product integrating telemedicine consultations, diagnostics, and health insurance coverage in a single plan. Provides cashless medical experiences through partnerships with pharmacies, clinics, and laboratories.

Key Features

Integrated telemedicine and in-person care coordination
Cashless transactions at partner pharmacies, clinics, and labs
Affordable monthly subscription accessible via mobile

Target Users: Low-income consumers in emerging markets

Health and Life Insurance

Affordable life, health, and accident insurance products designed for low-income populations. Distributed through mobile operators and digital payment channels at low monthly price points.

Key Features

Low monthly premium entry points accessible to low-income households
Distribution via existing mobile operator billing infrastructure
Coverage for life, hospitalization, and accidental events

Target Users: Consumers in Asia and Africa without access to traditional insurance

Telemedicine Services

Remote medical consultation service connecting subscribers with licensed physicians via mobile phone. BIMA has recorded over 2 million tele-doctor consultations globally.

Key Features

Physician consultations via mobile, no smartphone required
Integrated with insurance for coordinated care and claims
Available across multiple countries in APAC and EMEA

Target Users: Mobile subscribers in emerging market countries

Milvik Nari

Women-focused healthcare product addressing specific health needs of female subscribers in emerging markets.

Key Features

Tailored health coverage for women
Accessible via mobile distribution channel
Designed for underserved female populations

Target Users: Women consumers in emerging markets

At a Glance

Founded: 2010
Headquarters: Singapore
Employees: 1000+
Funding: Series C+

Category & Focus

Category: Customer Engagement
Subcategories: Microinsurance Digital Health Telemedicine Embedded Insurance
Insurance Verticals: Life & Annuity Health
Target Customers: Consumers

Customers

Mobile operator subscribers (distributed via Axiata and other telco networks)
Low-income households in Philippines, Bangladesh, Ghana, Pakistan, and other markets