Baobei
B2B insurtech infrastructure platform enabling digital insurance distribution in China
Overview
Baobei is an insurtech infrastructure platform for brokers and insurance startups in China's P&C and life insurance markets. The company provides digital distribution technology to offline brokers and emerging online insurance players seeking to offer insurance products through web and WeChat channels without building proprietary transactional systems.
The platform delivers quote generation, fulfillment, and claims management capabilities as a middleware layer, connecting partner brokers and startups to a network of established Chinese insurance carriers. Baobei's white-label approach allows partners to embed insurance distribution and claims handling into their own branded interfaces. The company also offers an intelligent risk control product (Xinji Baobei) with pre-risk assessment and product customization features aimed at insurers and insurance startups.
Baobei raised a Series A round of CNY 100M from Jingwei Investments in August 2018. The company's carrier partner network includes major Chinese insurers such as CPIC, Ping An, Taikang Life, Sunshine Insurance Group, PICC, and AXA Insurance, among others.
Products & Services
Distribution Platform
A quote generation, fulfillment, and transaction platform that enables brokers and insurance startups to process insurance products online. Provides access to a curated product database and established partnerships with major Chinese carriers.
Key Features
- Quote generation and online policy fulfillment
- Access to a network of insurance products from partner carriers
- Web and WeChat integration for brokers and agents
Target Users: Offline insurance brokers transitioning to digital channels; insurance startups requiring distribution infrastructure
White-Label Claims Solution
A customizable claims management tool that partners can integrate into their own web or WeChat interfaces, enabling branded claims handling without proprietary development.
Key Features
- White-label branding for broker and agent frontends
- WeChat and web integration
- Claims processing connected to carrier networks
Target Users: Brokers, insurance agents, and startups seeking to offer end-to-end insurance services
Xinji Baobei (Intelligent Risk Control)
An intelligent risk control product with pre-risk assessment capabilities and product customization features for insurers and insurance startups.
Key Features
- Pre-risk assessment and scoring
- Product customization for carrier partners
- Designed to integrate with insurers' existing workflows
Target Users: Insurance carriers, insurance startups
At a Glance
- Founded
- 2017
- Headquarters
- Shanghai, China
- Employees
- 1-10
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance distribution platform white-label claims API integration
- Insurance Verticals
- P&C Personal P&C Commercial Life & Annuity
- Target Customers
- Brokers, Carriers, Agents/Agencies
Customers
- CPIC (China Pacific Insurance)
- Ping An Insurance
- Taikang Life
- Sunshine Insurance Group
- China Continent Insurance
- China Taiping
- PICC (People's Insurance Company of China)
- AXA Insurance
- Huatai Insurance
- Yong An Insurance
Links
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Last updated: 2026-06-12