Overview
Azki is an online insurance comparison and purchase platform serving consumers in Iran. The company aggregates policies from multiple Iranian insurance providers, enabling users to compare coverage options and complete purchases digitally. Azki operates across personal lines including vehicle, home, health, life, travel, and mobile device insurance. In 2019, Azki merged with Bimito, a competing online insurance startup, consolidating its position in the Iranian digital insurance market.
The platform is built on a Next.js-based web architecture with mobile-first design, supporting installment payments, same-day policy issuance for non-inspection products, 24/7 online claims submission, and automated renewal reminders. Beyond insurance, Azki has expanded into adjacent financial services through subsidiary brands covering consumer lending (Azki Vam), investment fund comparison (Azki Sarmayeh), and vehicle maintenance services (Azki Service). The platform integrates with government insurance databases for policy verification.
Azki has grown from a USD 6.5M valuation to over USD 50M and is backed by Max Holding, Sturgeon Capital, and a German VC group. The company has established broad brand recognition through television and billboard advertising campaigns in Iran.
Products & Services
Insurance Comparison & Purchase Platform
Core aggregator platform enabling consumers to compare and buy insurance policies from multiple Iranian insurance carriers. Supports installment payment options (3 to 11 months), same-day issuance for non-inspection policies, nationwide delivery of physical documents, and 24/7 online claims processing.
Key Features
- Multi-carrier policy comparison across vehicle, home, health, life, travel, and mobile device insurance
- Installment payment support (3-11 months depending on insurer)
- Online claims filing with document and photo upload
- Automated renewal reminders via SMS and phone notifications
Target Users: Iranian consumers seeking to compare and purchase personal insurance
Azki Vam
Consumer lending platform offering credit up to 100 million tomans, extending Azki's financial services offering beyond insurance into personal lending.
Key Features
- Credit access up to 100 million tomans
- Integrated with existing Azki user accounts
Target Users: Consumers seeking personal credit
Azki Sarmayeh
Investment fund comparison platform allowing users to compare and invest in Iranian investment funds.
Key Features
- Multi-fund comparison and investment
- Integration with investment fund providers
Target Users: Consumers seeking investment fund access
Azki Service
Vehicle and motorcycle maintenance platform with parts and service booking.
Key Features
- Vehicle maintenance scheduling
- Parts sourcing and service booking
Target Users: Vehicle owners seeking maintenance services
At a Glance
- Founded
- 2014
- Headquarters
- Tehran, Iran
- Employees
- 201-500
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance comparison Digital storefront Quote-to-bind
- Insurance Verticals
- P&C Personal Health Life & Annuity Specialty/E&S
- Target Customers
- Consumers
Customers
- AHK (German-Iranian Chamber of Commerce)
- Danak
- Gold Iran
- Miare
- My Arman
- Toranj
- Iran Novin
Links
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Last updated: 2026-06-12