Atipicus

Digital product studio for insurance, financial services, and healthcare companies in Latin America

Customer Engagement Startup Bootstrapped

Overview

Atipicus is a digital product studio serving carriers, financial services firms, and healthcare companies in Latin America. Founded in Santiago in 2023, the company designs and builds customer portals, broker portals, embedded insurance solutions, and process automation tools tailored to the insurance and financial sectors.

The company delivers across the full product lifecycle -- from proof-of-concept and functional prototypes through to production-ready applications. Engagements follow a four-phase methodology: business diagnosis, team and technology selection, agile development, and result validation. A defining commercial feature is a satisfaction guarantee whereby work continues until agreed objectives are met.

Atipicus was founded by three former executives of Kunder, a software development firm they grew to 120 employees over nine years before it was acquired in 2021 by Betterfly, a Chilean unicorn. The company counts several major Chilean insurance companies among its early clients, including BICE Vida, Vida Camara, and Caja Los Andes, and operates offices in Chile and Canada.

Products & Services

Customer and Broker Portals

Web and mobile portal applications for insurers and financial services companies. Covers self-service portals for policyholders, partner and supplier portals, and sales and service channel digitalization.

Key Features

Customer self-service portal development (web and mobile)
Broker and intermediary portal applications
Sales and service channel digitalization
Partner and supplier portal integration

Target Users: Insurance carriers, financial services firms

Embedded and Integrated Insurance Solutions

Development of embedded insurance products and integration of insurance functionality into third-party digital channels.

Key Features

Embedded insurance implementation
Insurance product integration within partner platforms
Proof-of-concept and MVP development for new insurance products

Target Users: Carriers pursuing embedded distribution, financial services platforms

Process Automation

Automation of critical operational processes with a focus on efficiency and error reduction, including claims management workflow and fraud detection tooling.

Key Features

Claims management process automation
Fraud detection support tools
Decision-support simulators and recommendation engines
Customer service and sales chatbots

Target Users: Insurance carriers, financial operations teams

Strategic Consulting

Technology and product strategy advisory for organizations undergoing digital transformation, including team structure optimization and technology selection.

Key Features

Digital product and solutions strategy
Product team structure and performance consulting
Technology selection and architecture advisory

Target Users: Insurance and financial services executives

At a Glance

Founded: 2023
Headquarters: Santiago, Chile
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Customer Portals Broker Portals Embedded Insurance Claims Automation Chatbots
Insurance Verticals: Life & Annuity P&C Commercial Health
Target Customers: Carriers, Brokers