Areno

AI-powered physiotherapy and fitness platform for insurers and corporate wellness programs

Customer Engagement Startup Seed

Overview

Areno is a customer engagement and wellness platform for health insurers and corporate wellness providers, founded in 2022 and based in Bengaluru, India. The platform enables insurers to track policyholder health activities, reward sustained engagement, and offer premium discounts tied to measurable fitness outcomes.

The core product uses AI and computer vision via smartphone camera to deliver guided physiotherapy exercises, posture correction, and personalized fitness prescriptions -- all without requiring wearables or additional hardware. Processing happens on-device, with no video stored, providing privacy assurance for end users. The platform supports both consumer-facing mobile apps (iOS and Android) and B2B integrations with insurer systems and clinic management platforms.

Areno raised USD 91.7K across four funding rounds through May 2024, drawing two institutional investors and five angel investors. The company was named one of Google's Top 30 Startups of 2023 and serves thousands of individual users alongside enterprise partners in the insurance and healthcare sectors.

Products & Services

AI Physiotherapy & Fitness Platform (Consumer)

A mobile app delivering personalized fitness prescriptions, physiotherapy exercises, yoga guidance, and posture correction powered by real-time computer vision analysis.

Key Features

AI-guided exercise and posture feedback via smartphone camera (no wearables required)
Gamified fitness challenges with rewards and step tracking
Pain relief and physiotherapy exercise programs
On-device processing for privacy (no video storage)

Target Users: Individual consumers, health insurance policyholders

Insurer & Corporate Wellness Integration

A B2B integration layer enabling insurers and corporate wellness programs to embed Areno's health activity tracking into their platforms, link premium discounts to engagement, and monitor member risk profiles.

Key Features

Member health activity tracking and risk profiling
Premium discount management tied to sustained engagement
Corporate wellness program management
Home exercise prescription platform for clinics and hospitals

Target Users: Health insurers, corporate wellness providers, physiotherapy clinics

At a Glance

Founded: 2022
Headquarters: Bengaluru, India
Employees: 11-50
Funding: Seed

Category & Focus

Category: Customer Engagement
Subcategories: Health Wellness Programs Member Engagement Telematics/Activity Tracking
Insurance Verticals: Health
Target Customers: Carriers, Employers, Consumers