Amplify Health
Integrated health technology solutions for insurers and payers across Asia
Overview
Amplify Health is a health technology solutions provider for health insurers and payers across Asia. The company was established in February 2022 as a joint venture between AIA Group (75%) and Discovery Group (25%), combining Discovery's healthcare technology intellectual property with AIA distribution and execution capabilities across 18 Asian markets. Headquartered in Singapore, it operates across Asia excluding Mainland China, Hong Kong, and Macau under the JV structure, with a separate wholly-owned AIA entity covering those three markets.
The company delivers an integrated suite of platforms spanning AI-powered claims processing, clinical data analytics, chronic disease management, and evidence-based wellness programs. Products are delivered as software platforms integrated into insurer systems, enabling automated claims adjudication, population risk stratification, fraud and waste detection, and value-based care engagement. In January 2023, Amplify Health acquired AiDA Technologies, a Singapore-based AI and machine learning company, strengthening its capabilities in underwriting automation, claims processing, and fraud/waste/abuse detection.
Amplify Health serves health insurers across seven Southeast Asian markets through its Smart Claims platform, with AIA Group subsidiaries as the primary client base. The AI-powered Clinical Encoder has won industry recognition including the Technology Initiative Excellence Award at InsurTech Connect Asia (2025) and the Most Innovative AI Solution for Health Insurance at the Singapore Business Review Technology Excellence Awards (2025).
Products & Services
Smart Claims
An AI-powered claims processing platform that automates adjudication for health insurance claims. Deployed across seven Southeast Asian markets, it achieves straight-through processing rates above 70% for automated handling of simple claims, with 60% of minor claims settled within one business day.
Key Features
- Automated claims adjudication and decision-making
- Straight-through processing with configurable rules
- Medical cost control and claims quality monitoring
- Integration with insurer claims management systems across Southeast Asia
Target Users: Health insurers and payers in Southeast Asia
AI-Powered Clinical Encoder
An analytics product that translates unstructured clinical free text from insurance claims into standardized clinical terminology, applying Diagnosis Related Group (DRG) coding for chronic condition identification and hospital case classification. Delivers a 75% improvement in time-to-value compared to manual extraction and codification.
Key Features
- Automated translation of clinical free text into standardized codes
- DRG-based hospital case classification and benchmarking
- Medical cost comparison across provider networks
- Fraud pattern detection and provider network analysis
- Enables network-based insurance plan design
Target Users: Health insurers and corporate payers
Amped
A digital health application launched in January 2024 that provides personalized health coaching for individuals with chronic conditions, beginning with diabetes management. Available to eligible AIA Singapore members as part of a Chronic Disease Management Programme.
Key Features
- Multi-disciplinary coaching team access (dieticians, fitness, mental wellness)
- AI-powered meal tracking with photo-based nutritional ratings
- Personalized health goal-setting with milestone rewards
- Clinical results tracking (HbA1c, weight, height trends)
- Curated health content library
Target Users: Health insurance members; AIA Singapore insured individuals
Vitality Platform
An evidence-based wellness program using behavioral science to engage individuals in healthy behaviors. Based on Discovery Group Vitality intellectual property, the platform deploys reward-based behavior change mechanics across Asia via AIA Vitality. Reported outcome: 72% of members with unhealthy blood glucose levels showed improvement after one year on the program.
Key Features
- Reward-based behavioral engagement mechanics
- Healthy activity tracking and incentives
- Population health outcome measurement
- Integration with AIA distribution channels across 18 markets
Target Users: Health insurers, employers, individual policyholders
Health Data Analytics and Insights
A population-level analytics platform enabling health insurers and payers to perform risk stratification, analyze medical service utilization, monitor treatment adherence, and build data-driven cost management strategies. Includes fraud, waste, and abuse (FWA) detection powered by machine learning models from the AiDA Technologies acquisition.
Key Features
- Population risk stratification and segmentation
- Medical utilization and cost trend analysis
- Treatment adherence monitoring
- FWA detection using ML models
Target Users: Health insurers, corporate payers
At a Glance
- Founded
- 2022
- Headquarters
- Singapore
- Employees
- 51-200
- Funding
- PE-Backed
Category & Focus
- Category
- Claims Technology
- Subcategories
- AI Claims Processing Clinical Data Analytics Chronic Disease Management Wellness Programs Fraud Detection
- Insurance Verticals
- Health
- Target Customers
- Carriers
Customers
- AIA Group and subsidiaries across 18 Asian markets
- AIA Singapore (Chronic Disease Management Programme, launched October 2025)
- One of Malaysia's largest health insurers (AI claims adjudication)
- Health insurers across 7 Southeast Asian markets (Smart Claims deployment)
Links
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Last updated: 2026-06-11