ADREA RUBIN COMPANIES

Data-driven direct-to-consumer marketing agency specializing in insurance and financial services customer acquisition for the senior and baby boomer market.

Distribution & Marketing Established Bootstrapped

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Overview

Adrea Rubin Companies is a direct-to-consumer marketing agency with over 35 years of experience specializing in insurance and financial services customer acquisition. Founded in 1990 by Adrea J. Rubin, the firm has built deep expertise in serving insurance carriers, health plans, and financial institutions that target baby boomer and senior consumers.

The company operates through two entities: Adrea Rubin Marketing, which provides integrated direct marketing strategy and execution, and Calibrant Digital (launched April 2019), an affiliate focused on digital marketing for regulated industries including insurance and financial services. Together, the firms have worked with more than 40 insurance carriers and generated over USD 100 million in premium for their clients.

Adrea Rubin Marketing is certified by the Women's Business Enterprise National Council (WBENC) as a women-owned business diversity vendor, a designation maintained for over 15 years. The firm is also licensed to sell Life, Health, and Property & Casualty insurance products.

Products & Services

Integrated Direct Marketing

Full-service marketing strategy and execution for insurance and financial services clients targeting baby boomer and senior consumers.

Key Features

Multi-channel campaign development (direct mail, outbound telemarketing, digital, insert media)
Data procurement and audience targeting for regulated verticals
Competitive research and market intelligence
Custom predictive modeling and audience analytics
Creative messaging, campaign strategy, and media planning

Target Users: Insurance carriers, health plans, Medicare supplement and Medicare Advantage plans, life insurance companies

Calibrant Digital

Online marketing and consulting affiliate redefining digital channels for regulated industries.

Key Features

Lead generation campaigns for insurance and financial services
Data analytics and audience segmentation
Search engine marketing (SEM) and display advertising
Email marketing and creative production
Digital media strategy and buying

Target Users: Insurance and financial services organizations seeking digital customer acquisition

Data & Analytics Services

Custom data solutions to support policyholder acquisition and retention.

Key Features

Customer insight and segmentation modeling
Demographic analysis for senior and boomer populations
Lead scoring and response prediction
Competitive intelligence and marketplace analysis

Target Users: Insurance carriers and health plans

At a Glance

Founded: 1990
Headquarters: New York, New York
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Distribution & Marketing
Subcategories: Direct Marketing Lead Generation Data Analytics Digital Marketing
Insurance Verticals: Life & Annuity P&C Health
Target Customers: Carriers, Health Plans