Adjusto

AI-driven product matching and valuation for insurance claims.

Claims Technology Startup Bootstrapped

Overview

Adjusto is a human-centered AI and automation company transforming how insurers manage personal property claims. Founded in April 2024 by former adjusters and technology leaders, Adjusto empowers claims professionals to settle contents claims with speed, accuracy, and less friction. The company offers both software and services, giving insurers the flexibility to handle claims themselves or with Adjusto's help.

CEO Michael Balarezo, a former all-lines adjuster turned software engineer, founded Adjusto after surviving the 2021 Marshall Fire in Colorado. Experiencing firsthand the frustrations of an outdated claims process, he set out to bridge the trust gap between carriers and policyholders. The founding team brings experience from Capital One, Crunchbase, Instawork, and other leading technology companies.

Adjusto brings a science-based approach deeply rooted in data science, machine learning, and statistics. Rather than simply digitizing paperwork, the platform delivers true automation that processes claims in minutes while ensuring fairness for both insurers and policyholders.

Products & Services

FairMatch (SaaS)

A contents claim management platform built to handle the entire claims process and fit modularly into existing workflows. FairMatch is the first AI-powered platform purpose-built to resolve contents claims with accuracy, empathy, and adjuster intelligence.

Key Features

Fully automated product matching and valuations using live web data
Adjuster tools for like-kind-and-quality valuations with consistent depreciation logic
Transparent live-product matching with verifiable pricing and URLs
Integrated policyholder platform for claim submission and tracking
Video AI that turns walkthrough videos into ready-to-review inventories
Straight-through processing for high-frequency, low-severity claims
Duplicate and outlier detection for fraud prevention
Video geolocation checks for authenticity
Customizable industry-standard depreciation categories

Target Users: Claims adjusters, claims managers, policyholders

Adjusto Onsite (Service)

Combines highly trained field experts with Adjusto's patent-pending FairMatch software to deliver fast and accurate inventories and valuations for large losses.