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Ablera

AI-powered insurance technology platform for digital transformation of carriers

Underwriting & Risk Startup Grant
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Overview

Ablera is an insurance technology solutions provider based in Sofia, Bulgaria, offering AI-driven platforms designed to help insurance carriers modernize pricing, underwriting, and customer service operations. The company targets carriers seeking to accelerate digital transformation without significant infrastructure overhaul. Its core team brings over 25 years of combined experience in insurance technology development.

The company's flagship platform, SERDICA, is a cloud-native, microservice-based system that incorporates an AI-powered pricing and rating engine (ABACUS), an integration and process automation layer (IPAL), and an intelligent virtual assistant for customer-facing automation. ABACUS, developed in collaboration with IBM using IBM Watson Studio and IBM Cloud for Financial Services, reduces insurance pricing cycle times from approximately three months to five days through expanded risk segmentation and automated decision-making.

Ablera has received EU co-financed innovation funding and was recognized among the ITC DIA Europe Top 100 insurtechs in 2023. The company maintains technology partnerships with IBM and ALSO Bulgaria. Notable deployments include an intelligent virtual agent for Sofia Municipality's citizen services platform in November 2025.

Products & Services

SERDICA Platform

A cloud-native, microservice-based insurance digitalization platform that helps carriers automate key business processes, reduce operational costs, and improve customer experience.

Key Features

  • ABACUS AI-powered pricing and rating engine
  • Intelligent virtual assistant for customer service automation
  • IPAL integration and process automation layer
  • Generative AI solutions for property insurance
  • Scalable microservice architecture

Target Users: Insurance carriers undertaking digital transformation initiatives

ABACUS

An AI-powered pricing and rating solution built on IBM Watson Studio that accelerates underwriting and pricing processes for property insurance carriers.

Key Features

  • Reduces pricing cycle time from approximately 3 months to 5 days
  • Expanded risk segmentation for increased pricing personalization
  • Advanced analytics via IBM Watson Studio
  • Improved underwriting speed and accuracy

Target Users: Insurance carriers, underwriting and actuarial teams

At a Glance

Headquarters
Sofia, Bulgaria
Employees
11-50
Funding
Grant

Category & Focus

Category
Underwriting & Risk
Subcategories
AI Pricing & Rating Digital Transformation Platform Intelligent Automation
Insurance Verticals
P&C Commercial P&C Personal
Target Customers
Carriers

Customers

  • Sofia Municipality (intelligent virtual agent deployment, November 2025)

Last updated: 2026-05-17