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WooCar

Smartphone telematics and fleet safety platform -- no hardware required

Data & Analytics Startup Seed
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Overview

WooCar is a fleet telematics and driver safety platform for commercial fleet operators and insurance carriers offering usage-based insurance programs. The company is headquartered in Buenos Aires, Argentina, and its clients operate across more than 50 countries.

The platform uses smartphone-native sensors -- accelerometer, gyroscope, and GPS -- combined with machine learning models to capture and score driving behavior without requiring vehicle hardware installation or OBD-II dongles. Core capabilities include speed monitoring, harsh maneuver detection, driving style scoring, fuel consumption estimation, and CO2 emissions tracking. A conversational AI interface delivered through WhatsApp enables fleet managers and drivers to query fleet status, manage documents, and reconcile expenses through natural language interactions.

WooCar raised a Seed round from Globant Ventures in July 2020 and has participated in the SAP.iO Foundry Latin America accelerator and the Parallel18 program. The company reports that clients achieve up to 80% reduction in road accidents and 15% lower carbon emissions. Its platform is integrated with the SAP Logistics Business Network, enabling connectivity with enterprise supply chain workflows.

Products & Services

Telemetry App

Smartphone-based telematics application for iOS and Android that monitors driving behavior in real time. Uses the phone accelerometer, gyroscope, and GPS to analyze trips without requiring vehicle hardware modifications.

Key Features

  • Average and maximum speed detection with excess identification
  • Harsh maneuver detection correlated with accident risk
  • Driving style scoring based on behavioral patterns
  • Fuel consumption estimation and CO2 emissions quantification
  • Interactive dashboards, historical data access, and custom reporting

Target Users: Fleet managers, drivers, insurance carriers operating UBI programs

WhatsApp Fleet Bot (AI Agent)

Conversational AI interface for fleet management delivered through WhatsApp. Enables natural language queries for fleet status, document management, expense reconciliation, and automated alerts.

Key Features

  • Smart document management with automatic expiry alerts for licenses and certifications
  • Automated expense reconciliation through receipt photography
  • Fuel consumption and efficiency tracking via chat
  • Real-time fleet status queries in natural language

Target Users: Fleet managers, logistics operators

Driver E-Learning

Personalized coaching and training content delivered to drivers based on individual behavior data collected through the Telemetry App.

Key Features

  • Data-driven training targeting each driver's identified risk areas
  • Structured road safety training programs for fleets
  • ISO 39001 certification support for fleet organizations

Target Users: Fleet operators, safety managers

Digital Vehicle Checklists

Digital inspection tools for structured vehicle inspections and maintenance tracking.

Target Users: Fleet operators, drivers

At a Glance

Founded
2017
Headquarters
Buenos Aires, Argentina
Employees
11-50
Funding
Seed

Category & Focus

Category
Data & Analytics
Subcategories
Fleet Telematics Usage-Based Insurance (UBI) Driver Safety Fleet Management
Insurance Verticals
P&C Commercial
Target Customers
Carriers, Employers

Customers

  • Enterprise fleets in agriculture sector
  • Oil and gas industry fleet operations
  • Logistics and transportation companies
  • Insurance carriers implementing UBI programs

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Last updated: 2026-05-18