Overview
Wobi is a digital insurance comparison and quote-to-bind brokerage serving individual consumers in Israel. Registered as Wobi Insurance Agency Ltd (license 514422187) and headquartered in Ramat Gan, the company lets users select a coverage category, answer qualifying questions, compare quotes from multiple carriers side by side, and complete the purchase online, with human customer-service support available through shopping and policy servicing.
The company's carrier panel spans 11 Israeli insurers, including Clal, Migdal, Phoenix, Menora, Harel, and Ayalon, and covers mandatory and voluntary auto insurance, home insurance, travel insurance, mortgage-linked insurance, and health and life insurance. Wobi positions itself as a bind-capable comparison platform rather than a lead-referral marketplace that hands users off to agents.
Wobi reports an estimated 15% share of Israeli car owners as customers, and its carrier panel is said to represent roughly 85% of premiums written in the Israeli insurance market. The company publishes the Wobi Monthly Insurance Price Index, a benchmark cited in Israeli media for tracking insurance-price trends. White Mountains Insurance Group acquired a majority stake in February 2014 and grew its holding to roughly 96% by the end of 2015. In October 2025, Phoenix Financial Ltd, a subsidiary of The Phoenix Holdings (TASE: PHOE), acquired an 86% stake from White Mountains for ILS 150 million (approx. USD 40M); reporting describes the deal as structured to preserve Wobi's operational independence and multi-carrier neutrality.
At a Glance
- Founded
- 2009
- Headquarters
- Ramat Gan, Israel
- Employees
- 51-200
- Funding
- Acquired (subsidiary of The Phoenix Holdings, TASE: PHOE)
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Comparison
- Insurance Verticals
- P&C Personal Life & Annuity
- Target Customers
- Consumers
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Last updated: 2026-08-06