Waterlily

AI-powered long-term care planning platform for advisors, carriers, and distributors

Data & Analytics Startup Seed

Overview

Waterlily is an AI-powered long-term care (LTC) planning and quote platform serving financial advisors, carriers, and distributors. The company uses machine learning models trained on over 500 million data points from government databases, private LTC providers, and academic research to predict an individual's future care needs, onset timeline, and associated costs in retirement. The platform helps advisors and families evaluate LTC insurance, hybrid products, annuities, and self-funding strategies.

The platform offers an advisor-facing subscription tool and a consumer-facing family planning product, alongside an enterprise Quote-and-Apply solution that evaluates hundreds of thousands of insurance policy configurations to identify optimal coverage for each individual or couple. The underlying LTC Prediction Engine claims 65% greater accuracy than standard actuarial methods and covers equal demographic representation across the U.S. Waterlily is SOC 2 certified, HIPAA compliant, and ISO 27001 aligned.

Founded in December 2021 and publicly launched in March 2024, Waterlily had over 100 financial advisory firms on the advisor platform by early 2025, including enterprise clients such as Prudential and Financial Independence Group. The company raised a USD 9.2M seed round in January 2025 led by Brewer Lane Ventures with strategic investment from Genworth Financial, Nationwide, and Edward Jones Ventures.

Products & Services

Waterlily Advisor Platform

AI-powered LTC planning tool for financial professionals. A short intake form generates a predictive report covering likelihood of needing care, expected onset age, care progression timeline, daily care hours, and projected costs. Advisors can run coverage analysis across LTC insurance policies, annuities, hybrid products, and self-funding strategies.

Key Features

Predictive LTC need assessment using 500M+ data points
Coverage comparison across LTC insurance, hybrid products, riders, and annuities
Up to 100 client plans per seat; whitelabeling available
USD 59/month (or USD 47/month billed annually); 14-day free trial

Target Users: Financial advisors, insurance agents

Waterlily Family Plan

Consumer-facing LTC assessment and care planning tool. A free tier provides an initial assessment and personalized care plan. A USD 9.99/year premium subscription enables collaborative plan-building and sharing features for families.

Key Features

Free initial LTC assessment and care plan
Premium tier for plan sharing and collaboration
Designed for individuals and families planning for aging relatives

Target Users: Individuals, families

Waterlily Enterprise

Quote-and-Apply solution for carriers and distributors. Uses computation across hundreds of thousands of insurance policy configurations to identify the optimal LTC coverage for each individual or couple. Designed for integration into carrier and distributor workflows.

Key Features

Brute-force computation across hundreds of thousands of policy configurations
Identifies mathematically optimal LTC insurance for each applicant
API and integration support for carrier and distributor systems
Custom pricing

Target Users: LTC insurance carriers, distributors

LTC Prediction Engine

The underlying AI model that powers all Waterlily products. Trained on data from CMS, the Federal Long Term Care Insurance Program, private LTC providers, and academic research institutions.

Key Features

500M+ data points; equal demographic representation across the U.S.
Claims 65% greater accuracy than standard actuarial methods
Formal data-sharing agreements with government and research sources

Target Users: Internal platform; underlies all Waterlily products

At a Glance

Founded: 2021
Headquarters: San Francisco, California
Employees: 1-10
Funding: Seed

Category & Focus

Category: Data & Analytics
Subcategories: Predictive Analytics AI/ML Long-Term Care Planning Quote-and-Apply
Insurance Verticals: Life & Annuity
Target Customers: Agents/Agencies, Carriers, Consumers