Ugam
Global managed analytics and technology services, serving BFSI and enterprise sectors worldwide.
Overview
Ugam is a managed analytics and technology services company providing data-driven insights and analytics solutions to large enterprises across retail, high technology, banking, financial services, insurance (BFSI), distribution, and market research sectors. Founded in 2000 and headquartered in Mumbai, India, the company combines proprietary big data platforms, domain expertise, and end-to-end managed services to support business decision-making across industries including insurance.
The company delivers analytics services through several practice areas: retail analytics (price intelligence, assortment optimization, product content), market research operations (survey analytics, data warehousing), and data and technology services (data engineering, AI/ML, brand intelligence). For BFSI clients including insurers, Ugam applies these capabilities to analytics programs, customer research, and data infrastructure.
In July 2019, Merkle -- a subsidiary of Dentsu Aegis Network -- acquired a majority stake in Ugam. The company now operates as "Ugam, a Merkle Company" within dentsu's global analytics division. Prior to acquisition, Ugam had served more than 85 Fortune 500 companies including 9 of the top 25 internet retailers and 12 of the top 25 market research firms globally.
Products & Services
Retail Analytics
Price intelligence, assortment analysis, product content optimization, and MAP (minimum advertised price) monitoring for e-commerce and retail enterprises.
Key Features
- Competitive price monitoring and dynamic pricing recommendations
- Product assortment analysis and merchandising strategy
- Minimum advertised price tracking across distribution channels
Target Users: Retail enterprises, consumer goods companies
Market Research Operations
End-to-end survey data collection, processing, analysis, and global program management for market research firms and enterprise research teams.
Key Features
- Survey analytics and data collection infrastructure
- Global research program management
- Data warehousing for large research datasets
- Research technology platform implementation
Target Users: Market research firms, enterprise research teams, BFSI companies
Data & Technology Services
Data engineering, AI/ML model deployment, digital product content solutions, and brand intelligence for large enterprises.
Key Features
- Data pipeline and platform engineering
- Applied machine learning and predictive analytics
- Content enrichment and syndication for digital commerce
- Brand perception tracking and competitive benchmarking
Target Users: Large enterprises in BFSI, retail, high tech, and distribution
At a Glance
- Founded
- 2000
- Headquarters
- Mumbai, Maharashtra, India
- Employees
- 1000+
- Funding
- Acquired
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Market Research Operations Data Engineering AI/ML Analytics
- Insurance Verticals
- P&C Commercial Health Group Benefits
- Target Customers
- Carriers, Brokers
Customers
- 9 of the top 25 internet retailers
- 12 of the top 25 market research firms
- Large enterprises across retail, high tech, BFSI, and distribution
Links
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Last updated: 2026-05-18