Overview
SureCo is a benefits administration platform specialized in Individual Coverage Health Reimbursement Arrangements (ICHRA) for mid-market and large employers. Founded in 2016 by Matthew Kim, Matt Christopherson, and Marc Bablot, the company enables employers to reimburse employees tax-free for individual health plans of their choice, moving away from traditional fully-insured or self-funded group plans.
SureCo's platform provides enrollment management, plan shopping tools across hundreds of individual health plans from major carriers, open enrollment administration, and year-round compliance and support. The platform integrates with HRIS and payroll systems to ensure pre-tax processing and full regulatory compliance. The company serves employers directly and through leading brokerage partners, including eight of the top ten national brokerage firms.
With USD 23M in Series A funding from Health Velocity Capital and Kaiser Permanente Ventures (announced October 2025), SureCo is positioned at the center of a growing mainstream shift in employer benefits strategy. According to the company's 2026 State of ICHRA Report, broker adoption jumped from 15% in 2024 to 56% in 2026, indicating strong market momentum for the ICHRA alternative.
Products & Services
ICHRA Enrollment Platform
A comprehensive benefits enrollment and administration platform. The platform provides access to hundreds of individual health plans from major carriers, integrated plan shopping and comparison tools, plan recommendations based on employee needs, and streamlined enrollment workflows.
Key Features
- Multi-plan shopping and comparison across major carriers
- Plan recommendations and education tools
- Enrollment management and compliance documentation
- HRIS and payroll system integration
- Pre-tax payroll coordination
Target Users: Large employers (200+ employees), brokers, benefits consultants
Open Enrollment Management
Fully managed open enrollment services with ACA compliance, including support from enrollment specialists, year-round communication tools, and administrative support.
Target Users: Employers seeking managed enrollment services
Population & Financial Analysis
Analytical tools for census data evaluation, PEPM modeling, and financial projections to help employers understand costs and impacts of transitioning to ICHRA.
Key Features
- Census data analysis
- PEPM modeling and cost projections
- Financial impact simulations
- Transition planning guidance
Target Users: Employers, brokers evaluating ICHRA adoption
Year-Round Administration
Ongoing compliance reporting, account management, mid-year updates, employee support, and direct coordination with health plan carriers.
Target Users: All ICHRA employers
At a Glance
- Founded
- 2016
- Headquarters
- Santa Ana, California
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Core Administration
- Subcategories
- Benefits administration employer benefits platform
- Insurance Verticals
- Health Group Benefits
- Target Customers
- Employers, Brokers, Consultants
Customers
- Brown and Brown
- Marsh McLennan
- Gallagher
- Baldwin Group
Links
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Last updated: 2026-06-17