Soluciones Geniales
Cloud-based insurance core system for carriers, brokers, banks, and cooperatives across Latin America.
Overview
Soluciones Geniales is a Colombian insurance core software vendor serving carriers, brokers, banks, cooperatives, and employee funds (cajas de compensacion) across Latin America and the United States. Founded in Bucaramanga in 1999, the company has operated in the insurance technology space for more than 25 years without external financing.
Its core product, ASweb, is a cloud-based insurance administration platform covering the full policy lifecycle: commercial prospecting, policy administration, financial and collections management, and claims and client service. The platform includes a contact center with ticketing, an integrated CRM with cross-sell tools, omnichannel communication, more than 350 exportable reports, and separate dashboards for agencies/brokers and end clients. Policyholders access their portfolios through native iOS and Android apps as well as the web, and software updates are included at no additional cost.
The company markets ASweb to insurance intermediaries and carriers in Colombia, Honduras, Guatemala, Costa Rica, Ecuador, and the United States, describing adoption in the thousands of intermediaries and insurance companies without disclosing a specific customer count. Leadership is a four-person, family-led team headed by founder and CEO Rafael Pradilla, with CTO Vladimir Pradilla overseeing the technology.
Products & Services
ASweb
Cloud-based insurance core system ("Software Core de Seguros") covering the full insurance lifecycle, from commercial prospecting through policy administration, financial and collections cycles, and claims and client service. Delivered as a digital ecosystem with dedicated dashboards for agencies/brokers and for end clients, plus native mobile apps for policyholder self-service.
Key Features
- 24/7 contact center with dedicated ticketing system
- Integrated CRM with cross-sell tooling
- Omnichannel communication for prospects, policyholders, and staff
- Financial cycle management (production, portfolio, collections, commissions)
- Technical cycle management (policies, coverages, clauses, claims)
- 350+ exportable reports (Excel, Word, PDF, HTML)
- Native iOS and Android apps for 24/7 policyholder self-service
Target Users: Insurance carriers, brokers and intermediaries, banks, cooperatives, employee funds, and other financial institutions
At a Glance
- Founded
- 1999
- Headquarters
- Bucaramanga, Colombia
- Funding
- Bootstrapped
Category & Focus
- Category
- Core Administration
- Subcategories
- Policy Administration Billing & Collections Claims Management CRM/Customer Engagement
- Insurance Verticals
- P&C Commercial P&C Personal
- Target Customers
- Carriers, Brokers, Agents/Agencies, Consumers
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Last updated: 2026-08-07