Simply Benefits

100% digital employee benefits management platform for Canadian advisors and employers

Core Administration Startup Seed

Overview

Simply Benefits is a digital benefits management platform and Third Party Payer (TPP) serving the Canadian group benefits market exclusively through licensed benefits advisors. The platform enables advisors to quote, enroll, and administer employee health benefit plans without paper, with employers and employees accessing their own portals for plan management and claims submission.

The platform covers extended health care, prescription drugs, vision, health and life spending accounts, and travel insurance. Claims are submitted digitally through web or mobile apps and processed with approximately 48-hour reimbursement. Advisors use a dedicated portal to quote and manage client plans, while administrators handle employee enrollment through a guided digital process. The company is built on AWS with a REST API supporting carrier and healthcare provider integrations.

Founded in 2018 by Jeff Cox, Simply Benefits raised seed funding from Accelerate Okanagan and had grown to approximately 42 employees by early 2026. Insurance carrier partners include Beneva, Empire Life, and AIG, with healthcare integrations through Telus Health, Maple, and PocketPills. The company has been recognized in InsurTech Spotlight on insurance-canada.ca and was a finalist in the 2022 Insurance Business Canada Awards.

Products & Services

Digital Benefits Management Platform

A multi-portal SaaS platform for administering Canadian group employee benefits plans end-to-end, distributed through benefits advisors.

Key Features

Three-portal model: Advisor portal for quoting and plan management, Administrator portal for employee enrollment, Member portal for coverage and claims
Digital claims submission with approximately 48-hour reimbursement
5-minute guided employee enrollment
Health Spending Accounts (HSA) and Life Spending Accounts (LSA)
Automated billing, invoicing, and reconciliation
Reporting and analytics dashboards for advisors and administrators
Native iOS and Android mobile apps
White-label options for partner distribution

Target Users: Benefits advisors, plan administrators, plan members/employees

Member Marketplace

An in-platform marketplace giving plan members access to ancillary benefits, healthcare services, and digital health tools through integrated partner providers.

Key Features

Digital benefits card for coverage access
Integrated pharmacy services via PocketPills
Virtual healthcare access via Maple
Telus Health integration

Target Users: Plan members enrolled through advisor-distributed plans

At a Glance

Founded: 2018
Headquarters: Kelowna, British Columbia, Canada
Employees: 11-50
Funding: Seed

Category & Focus

Category: Core Administration
Subcategories: Benefits Administration Claims Management Digital Enrollment
Insurance Verticals: Group Benefits Health
Target Customers: Brokers, Employers

Customers

Beneva (formerly La Capitale)
Empire Life
AIG
Telus Health
Maple
PocketPills
Steve Hesketh (Partner, Acera Insurance): platform is intuitive and takes minutes to onboard new clients
Shawn Perryman (Managing Partner, Vantage Benefits): platform is user friendly and helps grow business
Adam Skube (Partner, OneLife): strong support from initial demo through client onboarding