Simfuni

Life insurance operations platform orchestrating policy servicing, claims, and customer management

Core Administration Growth Series A

Overview

Simfuni is a life insurance operations platform that modernizes legacy policy servicing systems through automation and cloud-native architecture. The platform unifies policy administration, billing, claims management, and customer engagement in a single system, helping life insurers migrate closed portfolios and expand active business with modern technology.

Founded in 2022 by insurance technology veterans Shaun Quincey and Damon O'Neill, Simfuni combines deep fintech and payments experience with modern SaaS principles. The platform uses API-first design and configurable workflows to reduce operational complexity while supporting regulatory compliance across New Zealand, Australia, and the United States.

The company has demonstrated traction with three enterprise customer deployments and recognition as ANZIIF Insurtech Start-up of the Year (2024). With NZ$2.8M in Series A funding, Simfuni is expanding product capabilities including claims automation and distribution channel enablement.

Products & Services

Closed-Book Migration

Automates and modernizes the servicing of closed insurance portfolios, reducing complexity and risk during legacy system transitions.

Key Features

Streamlined data migration from legacy systems
Configurable policy servicing workflows
Regulatory compliance support for portfolio transfers
Real-time visibility into migration progress

Target Users: Large carriers managing closed portfolios

Open-Book Growth Enablement

API-based platform for managing active insurance portfolios with flexible product configuration and end-to-end policy lifecycle management.

Key Features

Policy underwriting and issuance workflows
Premium collection and reconciliation
Seamless claims integration
Scalable, cloud-native architecture
Self-service portals and policyholder communications

Target Users: Direct insurers and carriers managing active business

Distribution Channel Enablement

Connects carriers to customers and distribution partners through digital and embedded channels.

Key Features

Multi-channel customer engagement
Integration with adviser and partner platforms
API-driven distribution options
Unified customer and policy visibility

Target Users: Carriers seeking omnichannel distribution

Payment Experience Transformation

Modernizes premium collection and arrears management as a standalone module or integrated platform component.

Key Features

Flexible payment options and collection methods
Streamlined reconciliation and settlement
Intelligent arrears management and notifications
Payment insights to improve retention

Target Users: Carriers managing collections and policyholder retention

Claims Workbench

Unified claims management system designed for operational efficiency with pre-built workflows and rapid deployment capabilities.

Key Features

Integrated claims, payments, and workflow management
Pre-configured, field-tested claim workflows
Claims automation and status tracking
Local support teams for implementation

Target Users: Carriers processing life insurance claims

Business-in-a-Box

Comprehensive solution for smaller or digitally-native insurers combining the full Simfuni platform in a pre-configured package.

Key Features

End-to-end policy and claims management
Built-in payments and compliance
Operator-friendly interfaces
Rapid time-to-market

Target Users: Emerging carriers and digital insurance startups

At a Glance

Founded: 2022
Headquarters: Auckland, New Zealand
Employees: 51-200
Funding: Series A

Category & Focus

Category: Core Administration
Subcategories: Policy administration claims management billing automation workflow orchestration
Insurance Verticals: Life & Annuity
Target Customers: Carriers, MGAs