Samsara
IoT-based fleet and operations platform with dedicated insurance technology integrations for UBI, FNOL, and commercial auto risk management.
Overview
Samsara is a fleet telematics and connected operations platform for commercial vehicle fleets and operations-heavy industries including transportation, logistics, waste management, and field services. The company provides insurance technology integrations for usage-based insurance (UBI) underwriting, First Notice of Loss (FNOL) claims automation, and driver risk scoring based on real-world telematics data.
The platform combines IoT hardware (AI dash cams, GPS trackers, asset sensors) with cloud software to deliver real-time visibility, AI-powered video analysis, and operational analytics. Samsara operates an open REST API with a developer marketplace, and has built 30+ insurance programs through carrier and MGA partnerships. Key integrations serve commercial auto insurers, MGAs, and fleet operators seeking data-driven underwriting and loss prevention programs.
Founded in 2015 by Sanjit Biswas and John Bicket (previously co-founders of Meraki, acquired by Cisco), Samsara went public on the NYSE in December 2021 under the ticker IOT at a USD 11.5 billion valuation. The company surpassed USD 1 billion in Annual Recurring Revenue by late 2023 and serves enterprise and mid-market organizations across North America and Europe.
Products & Services
Fleet Telematics & GPS
Real-time GPS tracking, routing, dispatch, and navigation for commercial vehicle fleets. Includes fuel consumption monitoring, ELD compliance, commercial navigation, and FirstNet integration for emergency services. Telematics data feeds directly into UBI underwriting programs.
Key Features
- Real-time GPS tracking and route optimization
- ELD compliance and Hours of Service monitoring
- Fuel consumption and idle time analytics
- FirstNet integration for emergency fleet operators
Target Users: Fleet operators, commercial auto insurers, MGAs
AI Dash Cams & Video Safety
AI-powered in-cab and exterior camera systems for commercial vehicles and sites. Detects 30+ risk behaviors including harsh braking, speeding, distracted driving, and collision events. Provides automatic collision detection for FNOL workflows and video evidence for claims adjudication.
Key Features
- AI-powered detection of 30+ risk behaviors
- Automatic collision event detection for FNOL
- In-cab real-time driver coaching alerts
- Video evidence retrieval for claims investigation
Target Users: Commercial auto insurers, fleet risk managers, claims adjusters
Driver Safety & Coaching
Driver behavior scoring, coaching workflows, and connected training programs to reduce accident frequency and claims severity. Platform data is used by insurance programs to offer premium incentives for safe driving.
Key Features
- Behavior-based driver safety scores
- Automated coaching and training assignment
- Weather-hazard alerts and driver notifications
- Samsara Wearable for site worker safety monitoring
Target Users: Fleet safety managers, workers compensation insurers, UBI program administrators
Equipment & Asset Management
Diagnostics, maintenance scheduling (DVIR), trailer tracking, and temperature monitoring for refrigerated cargo. Reduces equipment downtime and supports commercial property insurance programs.
Key Features
- Vehicle diagnostics and maintenance scheduling
- Trailer and asset GPS location monitoring
- Reefer temperature monitoring for cargo insurance
- Asset utilization reporting
Target Users: Fleet operators, cargo and inland marine insurers
Developer API & Insurance Marketplace
Open REST API platform enabling insurers and MGAs to build telematics-based insurance programs directly on Samsara data. Includes a dedicated InsureTech section with 30+ active insurance programs.
Key Features
- REST API with full developer documentation
- App Marketplace for third-party integrations
- 30+ pre-built insurance program integrations
- OEM partnerships for pre-delivery device installation
Target Users: Insurers, MGAs, InsurTech developers
Smart Compliance
Dynamic compliance solution for tachograph regulation management across EU and UK fleet operations, launched in 2026. Supports proactive regulatory workflow management for carriers operating in European jurisdictions.
Key Features
- Dynamic tachograph rule management
- Proactive compliance workflow automation
- EU and UK regulatory coverage
- Integration with existing fleet management workflows
Target Users: EU/UK fleet operators, European commercial auto insurers
At a Glance
- Founded
- 2015
- Headquarters
- San Francisco, California, USA
- Employees
- 1000+
- Funding
- Public
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Telematics UBI FNOL Automation Driver Risk Scoring Fleet Management
- Insurance Verticals
- P&C Commercial Specialty/E&S Workers Compensation
- Target Customers
- Carriers, MGAs/MGUs, Brokers
Customers
- DHL (50% reduction in driver turnover)
- Estes Express (fuel cost savings)
- Sterling Crane (10,000+ technician hours saved)
- Sunrun (23% improvement in vehicle utilization)
- Werner Enterprises (19-year low in DOT reportable accidents)
- City of New Orleans (81% reduction in collision risk)
- Home Depot, Sysco, Loblaws, Michigan State University
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Last updated: 2026-05-18