Root Platform

API-first insurance technology platform enabling insurers, MGAs, retailers, and distributors to build and manage digital insurance products

Core Administration Growth Seed

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Overview

Root Platform is a core administration and infrastructure platform that provides insurers, managing general agents (MGAs), retailers, banks, and distributors with a complete suite of tools to build, launch, and manage digital insurance products. Founded in 2016 by Louw Hopley and Malan Joubert, the company has established a strong presence across South Africa, the UK, and European markets by combining a unified policy administration system with an extensive network of open insurance APIs.

The platform's strength lies in its low-code approach and API-first architecture. Customers can configure new insurance products through the Product Workbench without extensive coding, while over 500 open REST APIs enable flexible integrations across distribution channels, claims systems, and partner networks. The company serves a diverse customer base spanning carriers, financial institutions, retailers, and enterprises, with notable customers including Admiral, Sanlam, Momentum, and Metropolitan.

Root Platform has secured USD 4.5M in seed funding across two rounds (2021–2023) from investors including Invenfin, Base Capital, and Savannah Fund. The platform is SOC 2 certified and deploys on a multi-region cloud infrastructure, supporting customers across diverse insurance verticals.

Products & Services

Policy Administration System (PAS)

A comprehensive policy management platform that handles the full policy lifecycle from initial quote through renewal.

Key Features

Quote and underwriting workflow automation
Policy issuance and administration
Renewal management and lifecycle tracking
Multi-channel distribution support

Target Users: Carriers, MGAs, brokers, retailers seeking unified policy management

Product Workbench

A low-code platform that enables business users and developers to design, configure, and launch new insurance products without requiring extensive software development.

Key Features

Drag-and-drop product configuration
Rules engine for underwriting and pricing
Rapid deployment of new products to market
Support for complex product structures

Target Users: Product teams, underwriters, and developers at carriers and MGAs

Embedded Insurance APIs

A collection of over 500 REST APIs designed to enable insurance functionality across distribution partners, third-party platforms, and customer-facing applications.

Key Features

500+ open REST APIs for policy, quote, and claims operations
Multi-channel distribution (web, mobile, embedded)
Partner and affinity program support
Real-time data synchronization

Target Users: Retailers, banks, aggregators, and platforms distributing insurance to customers

At a Glance

Founded: 2016
Headquarters: Cape Town, South Africa
Employees: [Unknown]
Funding: Seed

Category & Focus

Category: Core Administration
Subcategories: Policy Administration Embedded Insurance API Platform
Insurance Verticals: P&C Personal P&C Commercial Life & Annuity Group Benefits
Target Customers: Carriers, Brokers, MGAs, Distributors, Banks, Retailers