Rook

Connect any wearable, power any health app -- one API for 400+ devices and platforms.

Data & Analytics Startup Pre-Seed

Overview

ROOK is a health data API and SDK platform that enables software companies, insurers, wellness platforms, and healthcare providers to integrate wearable device data from 400+ sources through a single connection. Founded in 2019 by biomedical engineers Marco Benitez, Daniel Martinez Aguilar, and Jose Ivan Esquivel Mendoza, the company began as a heart rate monitoring tool for coaches and gyms before pivoting to a B2B API model.

ROOK's platform normalizes, standardizes, and deduplicates health metrics across a wide ecosystem of wearable devices and health applications -- including Apple Health, Garmin, Fitbit, Oura, Withings, Dexcom, Whoop, Polar, Strava, Google Health Connect, Samsung Health, and Xiaomi. The result is a single, consistent data layer that downstream products can build on without managing individual device integrations.

For insurance, ROOK enables carriers and insurtechs to access wearable data for wellness-linked products, usage-based insurance, and health engagement programs. The platform is HIPAA-aligned, GDPR compliant, and FHIR compliant, making it suitable for health and insurance use cases where data governance is critical.

Products & Services

Wearable API & SDK

Core integration platform connecting to 400+ wearable devices and health data sources. Handles data harmonization, normalization, and deduplication across all sources, delivering a consistent schema regardless of the originating device.

Key Features

Single integration to 400+ wearables and health platforms
Real-time and batch data delivery via webhooks
Native SDK for iOS and Android
Data validation and quality scoring

Target Users: Software developers, insurtechs, digital health companies, fitness platforms

ROOK Score

Proprietary health scoring system that derives standardized health and activity metrics from wearable data. An upcoming Health Score 2.0 will incorporate 22 different metrics for enhanced accuracy.

Key Features

Standardized cross-device health scoring
Activity, sleep, and biometric aggregation
Benchmark-ready outputs for insurance underwriting and wellness programs

Target Users: Insurers, wellness platforms, digital health applications

ROOK Connection Page

User-facing interface for wearable device connection and authentication, enabling end users to link devices without custom development by the integrating company.

ROOK Extraction App

Reference application for demonstrating data capabilities and as a no-code data extraction solution for non-technical users.

Webhook System

Real-time data delivery mechanism ensuring scalable and reliable data flow from wearable sources to client backend systems.

At a Glance

Founded: 2019
Headquarters: Spring, Texas
Employees: 11-50
Funding: Pre-Seed

Category & Focus

Category: Data & Analytics
Subcategories: Health data APIs wearable data integration usage-based insurance data
Insurance Verticals: Health Life & Annuity
Target Customers: Carriers, MGAs/MGUs, Employers, Consumers