RiskCreative

The insurance ecosystem is unnecessarily complicated. We work every day to change that.

Data & Analytics Startup Bootstrapped

Overview

RiskCreative is a group benefits insurtech company based in Indiana that combines strategic consulting with data analytics software. Founded in 2022 by Janene Jonas, the firm helps insurance carriers, brokers, benefits insurtechs, and service providers understand and navigate the U.S. group benefits marketplace.

The company's flagship product, Clairvoy, is a data analytics platform that provides competitive intelligence derived from Form 5500 employee benefits data -- enabling brokers, carrier national account managers, and sales professionals to make data-driven decisions. Alongside its analytics offering, RiskCreative provides advisory services covering go-to-market strategy, distribution consulting, partnership facilitation, and business process improvement for companies operating in the group life, disability, and supplemental benefits segments.

RiskCreative also publishes RiskTaker, a thought leadership blog covering insurance industry trends, technology adoption in employee benefits, and market disruption topics for benefits professionals.

Products & Services

Clairvoy

A Form 5500 data analytics platform that delivers competitive intelligence for the group benefits insurance market.

Key Features

Carrier movement tracking -- monitor sponsor details, books of business, and industry trends
Curated data analyses for targeted prospecting and competitive intelligence
Market intelligence to inform data-driven decisions in employee benefits
Intuitive interface praised as significantly better than legacy alternatives like MiEdge

Target Users: Benefits brokers, carrier national account managers, and sales professionals in the group insurance market

Group Benefits Market Advisory

Strategic consulting for companies operating in or entering the U.S. group benefits insurance market.

Key Features

Go-to-market and distribution strategy
Group benefits market education and navigation
Competitive analysis and market intelligence
Adjacent provider partnership sourcing and facilitation

Target Users: Carriers and insurtechs entering or scaling in the group benefits market

Business Process Improvement

Connectivity and process optimization consulting for enrollment and implementation workflows.

Key Features

Enrollment workflow analysis
Implementation process optimization
EDI and data connectivity guidance for Carriers, Brokers, and TPAs

Target Users: Carriers, brokers, and benefits administrators with enrollment and implementation pain points

RiskTaker

Thought leadership blog covering innovative perspectives on group benefits, employee benefits technology, and market disruption.

Key Features

Articles on career advancement and professional development for insurance professionals
Coverage of the gig economy impact on corporate benefits
Technology implementation insights for employee benefits

Target Users: Insurance professionals and industry stakeholders

At a Glance

Founded: 2022
Headquarters: Beverly Shores, Indiana
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Data & Analytics
Subcategories: Group Benefits Analytics Market Intelligence Distribution Consulting
Insurance Verticals: Group Benefits Life & Annuity
Target Customers: Carriers, Brokers, TPAs