Primo

AI agents for insurance operations in Latin America

Core Administration Growth Bootstrapped

Overview

Primo is an AI agent platform for insurance operations, serving carriers and ART (workers compensation mutual) companies across Latin America. The platform targets the administrative workflows that define insurer scalability -- collections, commission management, bank reconciliation, and customer service -- replacing fragmented manual processes with specialized AI automation.

The platform delivers a suite of purpose-built AI agents for insurance-specific workflows, integrated via API with existing carrier systems. Primo uses a results-based pricing model that ties fees to measurable outcomes rather than per-seat licensing. The company reports 70% task automation across deployed workflows and 99% precision in commission calculations.

Founded in 2023 by executives previously at Boston Consulting Group, Brubank, MercadoPago, and PedidosYa, Primo currently manages over USD 150 million in insurance premiums across its customer base and grew 10x in the prior 12 months. The company serves 9+ insurance carriers in Mexico and Argentina and holds membership in both Camara Insurtech Argentina and Asociacion Insurtech Mexico.

Products & Services

Collections Management

Omnichannel intelligent debt collection automation for insurance premium recovery workflows.

Key Features

80% automation capability for collection workflows
Omnichannel outreach (email, SMS, WhatsApp, voice)
Insurance-specific logic for premium collection cycles

Target Users: Insurance carriers managing premium collections

Commission Management

Automated calculation and settlement platform for agent and broker commissions.

Key Features

99% calculation precision
Automated settlement workflows
Supports complex multi-tier commission structures

Target Users: Carriers paying commissions to brokers and agents

Bank Reconciliation

Automated payment reconciliation across multiple payment channels.

Key Features

97% accuracy in reconciliation
Multi-channel payment matching
Reduces manual reconciliation effort

Target Users: Carrier finance and accounting teams

Customer Service AI Agent

24/7 omnichannel support automation for policyholders and intermediaries.

Key Features

85% first-contact resolution rate
24/7 availability without human staffing
Insurance-specific response logic

Target Users: Carriers and ART companies managing policyholder inquiries

Broker Services Platform

Intelligence and service platform for insurance intermediaries.

Key Features

24/7 availability for broker queries
Automated policy status and commission lookups
Integration with carrier back-office systems

Target Users: Insurance brokers and agents

Custom AI Agents

Natural language configuration interface for building insurance-specific workflow automation.

Key Features

Natural language agent configuration
Insurance domain-specific workflow library
Integration with existing carrier systems

Target Users: Carriers seeking workflow-specific automation

At a Glance

Founded: 2023
Headquarters: Mexico City, Mexico & Buenos Aires, Argentina
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Core Administration
Subcategories: Collections Automation Commission Management Bank Reconciliation Customer Service Automation
Insurance Verticals: P&C Commercial Workers Compensation Specialty/E&S
Target Customers: Carriers