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KATSANA

Telematics and fleet management platform enabling usage-based insurance for carriers in Southeast Asia

Data & Analytics Growth Seed
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Overview

KATSANA is a telematics and fleet management solutions provider that supplies driving behavior data and usage-based insurance (UBI) infrastructure to insurance carriers and fleet operators in Southeast Asia and beyond. Founded in April 2014 and headquartered in Kuala Lumpur, Malaysia, the company serves carriers, fleet operators, and commercial businesses across Malaysia, Indonesia, Australia, and South America.

The company delivers its platform through two primary channels: a consumer-facing telematics app (DriveMark) that collects driver behavior scores for insurance underwriting, and an enterprise fleet management suite (IVO) offering GPS tracking, fuel monitoring, driver compliance tools, and AI-powered dashcam integration. The platform connects carriers directly to real-time behavioral data, enabling data-driven UBI product development without building proprietary telematics infrastructure.

KATSANA has formal MOUs with Allianz Malaysia, Etiqa Insurance, and Etiqa Takaful for UBI product development using the DriveMark platform. The company tracks 2.3+ billion kilometers of vehicle movement data annually and serves more than 3,600 organizations worldwide. It raised USD 890K in seed funding in 2016 from investors including Axiata Group and Malaysia Debt Ventures, and has since grown through equity raises and government grants.

Products & Services

DriveMark (Usage-Based Insurance Platform)

Consumer-facing telematics app that collects real-time driving behavior data including acceleration, braking, and turning patterns to generate a driver behavior score. Insurance carriers use this data to develop transparent, data-driven UBI and behavior-based pricing products. Drivers can compare and switch between participating insurers within the platform.

Key Features

  • Real-time driving behavior scoring (acceleration, braking, cornering)
  • Driver improvement feedback and gamification
  • Multi-insurer integration for carrier comparison and switching
  • MOU-based integration with Allianz Malaysia and Etiqa Insurance

Target Users: P&C carriers developing UBI products; consumers seeking behavior-based premiums

Integrated Vehicle Operations (IVO)

Unified enterprise fleet management platform for commercial operators combining live GPS tracking, driver behavior monitoring, fuel management, regulatory compliance, and vehicle maintenance scheduling.

Key Features

  • Live GPS vehicle location tracking with real-time dashboards
  • Speed and harsh-event monitoring (acceleration, braking detection)
  • Fuel consumption tracking and cost optimization
  • AI-powered fleet dashcams with MDVR integration
  • Driver identification, logbook compliance, and maintenance scheduling

Target Users: Fleet operators, logistics companies, highway authorities, government agencies

Fleet Electrification Solutions (EVX)

Emerging platform for managing electric vehicle fleet operations, including battery health monitoring, charging infrastructure management, and range optimization.

Key Features

  • EV battery health monitoring and alerts
  • Charging station management and scheduling
  • Range optimization for commercial EV fleets

Target Users: Fleet operators transitioning to electric vehicles

At a Glance

Founded
2014
Headquarters
Kuala Lumpur, Malaysia
Employees
51-200
Funding
Seed

Category & Focus

Category
Data & Analytics
Subcategories
Telematics Usage-Based Insurance Fleet Management
Insurance Verticals
P&C Personal P&C Commercial Specialty/E&S
Target Customers
Carriers, Consumers

Customers

  • Allianz Malaysia Berhad (DriveMark UBI platform, MOU)
  • Etiqa Insurance Berhad (DriveMark UBI platform, MOU)
  • Etiqa Takaful Berhad (Islamic insurance UBI products, MOU)
  • Axiata Business Services (UBI promotion and distribution partner)
  • KESAS (highway patrol and tow truck fleet management)
  • MARA LINER SDN. BHD. (unified fleet management and maintenance, 2026 MOU)
  • SD Guthrie Plantations (agricultural operations fleet digitalization)
  • CelcomDigi (5G-enabled MediRover healthcare fleet in rural Sarawak)

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Last updated: 2026-05-17